The concept for this fragrance was to juxtapose the most mundane and commonplace of products, the household cleaner, with something so precious, the juice of a luxury brand's fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture creates the ultimate dichotomy of high and low! What could be more Moschino than that? The fun and ironic Fresh 'cleaning bottle' flacon is housed in a typically elegant box which includes a touch of gold detailing as a nod to refinement and luxury! Top notes of Bergamot, mandarin and ylang ylang give way to a heart of raspberry, white peony and osmanthus. Base notes of cedarwood, patchouli and ambrox complete this Floral/Woody fragrance.