Rimmel London Volume Colourist Mascara is Rimmel’s first-ever mascara that, gradually over time, makes bare lashes darker and in an instant, the volumising formula loads lashes with jet-black impact. Its semi-permanent lash-tint complex progressively blackens bare lashes every time you wear it so that, from 2 weeks onwards of regular usage, your naked lashes look darker from root to tip! Rimmel’s innovative multi-tasking formula is a unique combination of creamy, ultra-black lash volumising formula and Lash-Tint Complex with natural colorant which gives 24/7 impact.

Overtime: Lash-tint complex with natural colorant gradually darkens the colour of your bare lashes to help them appear more visible from root to tip from 2 weeks onwards of continuous usage. The non-permanent tint will wear off gradually after the last usage.
- Instantly: Tapered lash-intensifying brush wraps every lash with blacker than black pigments, making them instantly fuller and longer.