Customers generally praise the mascara for delivering dramatic length and noticeable volume with a defining, deep-black finish and long wear. The brush design receives positive mentions for creating a 'false lash' effect for many users. However, experiences vary: some report clumping with multiple coats and a heavy/wet formula that can weigh lashes down or provide inconsistent lift on very straight lashes. Several customer complaints concern product quality and packaging issues such as dried product on opening, wand breakage, sticky residue from stickers, and missing items in multi-pack orders. Removal experiences are mixed, with some needing oil-based removers and occasional irritation noted.