Paradigme Le Parfum, the new intense masculine fragrance by Prada. This new ambery woody signature opens on the warm sensuality of ambery woods composed of Peru balm, benzoin resin and vigorous guaiac wood. The ambery woody facets are now enhanced by Amberever the next-generation molecule with unprecedented power, diffusion, and lastingness. At the heart, a leathery vanilla reinvented au masculin and entwined with a gourmand geranium revealing floral rosy facets for an unmissable gourmand signature. A 12H long-lasting scent, making Paradigme Le Parfum a new hyper-lasting and sensual fragrance, instantly noticed and complimented. Prada achieves a new paradigm of intensity with this hyper-lasting scent that projects instantly and makes you feel confident all day long. An invitation to feel, experiment and open new perspectives to create your own paradigm, transcending traditional preconceptions, by asking what if there’s another way?