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The #ShadesOfBeauty campaign has launched with the aim of making black and Asian skin and hair products more accessible and affordable on the high street. We have signed TV presenter June Sarpong to be the official Shades of Beauty Ambassador. June will be helping Superdrug raise awareness of the Shades of Beauty journey with the aim of making a real step change for women of colour in the UK.
To kick off the campaign you will now find over 100 products that cater for afro and Asian hair in 140 stores and online.