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  • Info - Privacy Policy

  • Privacy Policy
    . Information
    . Your Consent To This Privacy Policy
    . Information That We Collect About You
    . How We Use Your Personal Data
    . Marketing Messages
    . Processing Your Information
    . Where We Transfer And Process Your Information
    . Protecting Your Personal Data
    . Changes In Our Privacy Policy
    . Your Rights And Who To Contact

    Cookie Policy
    . Introduction
    . More Information About Cookies
    . First Party Cookies
    . Third Party Cookiesn
    . Peerius Cookie Set
    . External Website Cookies

    1. Introduction

    Superdrug Stores plc is committed to safeguarding your privacy and ensuring that your personal data is protected. This privacy policy applies to and (the "Sites") and to personal data collected about you by Superdrug Stores plc (registered number 807043) of 118 Beddington Lane, Croydon, Surrey CR0 4TB, ("we", "us", or "our"). Superdrug Stores plc is a member of the ASW group of companies ("ASW Group").

    2. Your Consent To This Privacy Policy

    By using the Sites, you are agreeing to the terms of this privacy policy. If you do not agree with any term in this policy, please do not use the Sites.

    3. Information That We Collect About You

    In this privacy policy your "personal data" means information or pieces of information relating to you or that could allow you to be directly or indirectly identified.

    We may collect personal data about you from different sources, including collecting personal data: (i) from you directly; (ii) when you visit the Sites; and (iii) from other sources.

    3.1 Types of personal data we collect from you directly

    We may collect personal data from you directly when you provide us with personal data so that you can register as a member of our loyalty program, register for prize draws or competitions, receive information or mailings, use Superdrug applications, buy a product or service from us, complete a survey, make a comment or enquiry, contact our customer services or for a variety of other reasons. Please be assured that we will not collect any personal data unless you provide this information voluntarily.

    The types of data we may collect from you directly include your:
    • name;
    • postal address;
    • email address;
    • home telephone number or mobile number;
    • loyalty card number;
    • passwords;
    • order history/wishlist;
    • payment history;
    • age;
    • date of birth;
    • gender.

    3.2 Types of personal data we collect when you visit the Sites (cookies)

    We use cookies and similar technologies to collect data about you when you visit the Sites. . We use cookies on our Sites. Cookies are files that store information on your computer hard drive or browser that mean that we can recognise that you have visited our Sites before. We use cookies to give you the best possible experience on our Sites. If you would like more information about the types of cookies we use and how we use them, please read our Cookies Policy. The types of data we may collect from you when you visit the Sites include:
    • information about the type of browser you use;
    • details of the web pages you have viewed;
    • your IP address;
    • the hyperlinks you have clicked; and
    • the websites you visited before arriving at our Sites.

    3.3 Types of personal data we collect from other sources

    We may receive personal data about you from other sources, which could include commercially available sources, such as public databases and data aggregators to the extent permitted by applicable Data Protection Laws.

    The types of data we may collect from such sources include:
    • name;
    • street address;
    • age;
    • your shopping habits;
    • preferences and information about your lifestyle such as your hobbies and interests; and
    • publicly available information such as user-generated content, blogs and postings

    4. How We Use Your Personal Data

    Subject to your prior consent where required under applicable Data Protection Laws, we may use your personal data:
    • to process your application;
    • to provide the services;
    • to respond to your queries or comments;
    • for the purposes of promotion, prize draws or competitions that you have entered;
    • to send you products or samples that you have requested;
    • to evaluate the use of our Sites, products and services and understand your browsing and shopping habits;
    • to make product recommendations to you;
    • to carry out analytics and market research;
    • to analyse the effectiveness of our advertisements;
    • to profile your purchases of products (including health products both in store and online;
    • to prevent or detect fraud or other crimes and/or verify your identity;
    • to verify/check your credit/payment status; and
    • to process payment instructions.

    We may supplement the personal data you provide to us with other information that we hold or that we may receive from third parties. We do this for marketing purposes to provide you with more targeted products and services.

    5. Marketing Messages

    We may send you, by post, email or push notification, details of products, services, special offers, promotions and other information that we think may be of interest to you based on your previous purchases and information you have given to us. Third parties may also, working on our behalf, market to you via social media channels. From time to time we may also contact you for customer research purposes. You may unsubscribe from such communications at any time, by changing your communication preferences in the 'My Account' section of the Sites, via the unsubscribe link that you will find at the bottom of every marketing email we send or by contacting customer relations on email: or the Health & Beautycard helpline on 03456 710 709 (Option 2), alternatively you can email: However if you do unsubscribe you may miss out on some great offers.

    Email a friend

    We may from time to time operate a 'refer a friend' or 'email a friend' service to enable you to easily recommend a product, offer or other information to a friend. If you use this facility please ensure that you have obtained your friend's consent before you provide us with their personal data. When we contact the friend we will always tell them the name and email address of the person who made the referral. We will not use your friend's information for any other purpose unless they consent to us doing so.

    6. Processing Your Information

    We may share your personal data with or pass it onto other companies within the ASW Group and third parties which directly support our promotional activities and Site administration. We may use third parties to help us process and analyse your personal data, to give us insights that we can use to improve our products and services, and to track the effectiveness of a particular promotion or campaign. Also, if you order a product or service from us, we may share your personal data with our suppliers and other third parties to allow delivery of the products and services you have ordered. Any such suppliers or third parties are not authorised by us to use your personal data in any other way and will be required by us to implement measures to protect your personal data. Please note that we may need to disclose your personal data if we are required to do so by law, or by a warrant, subpoena or court order.

    We will delete your personal data when there has been no activity on your account for 3 years.

    7. Where We Transfer And Process Your Information

    We may need to transfer your personal data to a location outside of the European Economic Area ("EEA"), including to countries that do not offer the same level of protection with respect to personal data as required in the EEA, on a need-to-know basis for analysis and administrative purposes. By subscribing to and using our services, you acknowledge and consent to these potential transfers. We will ensure that we will place obligations on the recipient of the data to provide an adequate level of protection to the standard as required in the EEA.

    8. Protecting Your Personal Data

    We maintain appropriate administrative, technical and physical safeguards to protect the personal data you provide to us against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing.

    The Sites may contain hyperlinks to other websites provided by third parties. We do not control these third party websites or any of the content contained on those websites. Once you have left our website, we cannot be responsible for the protection and privacy of any information which you provide. You should exercise caution and look at the privacy statement for the website you visit.

    9. Changes In Our Privacy Policy

    We may change this privacy policy from time to time by posting the updated version of the privacy policy here. We encourage you to visit this area frequently to stay informed.

    10. Your Rights And Who To Contact

    Please do not hesitate to contact us if you have any questions, comments or concerns about this privacy policy. You have the right to tell us if you:
    • don't want to be contacted in the future by us;
    • would like a copy of the personal data which we hold about you;
    • would like us to correct or update your personal data in our records;
    • wish to report any violations of the privacy policy.

    You can send an email to customer relations on email: or the Health & Beautycard email:, you can also call our helpline on 03456 710 709 (Option 2), or write to us at: Superdrug Stores plc, 118 Beddington Lane, Croydon, Surrey, CR0 4TB, United Kingdom.

    Superdrug Stores plc Cookies Policy

    1. Introduction

    1.1 We use cookies on our Sites. Cookies are files that store information on your computer hard drive or browser that mean that we can recognise that you have visited our website before. We use cookies to give you the best possible experience on our Sites. This Cookies Policy gives you more details on the cookies used on our Sites.

    1.2 You can disable the cookies from your browser at any point in time and delete all cookies currently stored on your computer. On Microsoft Internet Explorer, this can be done by selecting “Tools/Internet Options” and reviewing your privacy settings or selecting “delete cookies”. This may, however, prevent you from taking full advantage of the Sites and being able to make any purchases from the Sites. You can find out how to do this for your particular browser by clicking "help" on your browser's menu, or by visiting To make full use of the online shopping and personalised features on our Sites, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised and essential features of the Sites by using them.

    More Information About Cookies

    2.1 Our Sites use cookies for the following purposes:
    • To remember your language and country preferences on the Sites;
    • To remember what items you put in your basket on your last visit, so that we can keep your basket contents for you if you did not buy them; and
    • To track customer behaviour such as the pages visited on your way through the Sites, and the rate of basket abandonment. This helps us to improve the Sites and your browsing experience.

    2.2 We do not use cookies or other tracking technologies to collect information from, or to store information on, your personal computer or other device used to visit our Sites, or to track your online activities when you are not on our Sites.

    2.3 Our Sites also uses some third-party tools such as Google Analytics and Facebook and these third-parties may also place cookies via our Sites.

    2.4 Here is a full list of the cookies used on our Sites. Please note that:
    • some cookies are set by our Sites (‘first party cookies’) and some are set by others such as Google and Facebook (‘third party cookies’); and
    • some cookies are removed from your computer when you close your browser. These are called 'session cookies'. Others stay on your computer for longer, until they expire after a fixed time. These are called 'persistent cookies', and can be used to store information between your browsing sessions, such as your preferred settings on a website, or the items that you added to your basket on your last visit.

    3. List Of Cookies Used On Our Sites

    Cookie Originating Page Used by Essential for Checkout? Expiry
    LoginToken Homepage Platform NO 1 day
    acceleratorSecureGUID Homepage Platform NO End of session
    bvf_(client checksum)   Platform NO Session
    BVImpl   Platform NO Session

    Third Party Cookies

    Cookie Originating Page Description Essential for Checkout? Expiry
    __utma First GA-enabled page viewed The unique ID for the Customer used to track repeat visits. NO 2 years
    __utmb First GA-enabled page viewed Used by ga.js to determine the Customer's session information. NO 30 minutes
    __utmc First GA-enabled page viewed Used by ga.js to determine the Customer's session information. NO Session
    ___utmv First GA-enabled page viewed Used only if custom variables are set to report on the particular data that it is configured to gather (e.g., a custom demographic). NO 2 years
    ___utmx First GA-enabled page viewed Used only if Website Optimizer is installed and correctly configured. When the optimizer script executes, this cookie stores the variation this visitor is assigned to for each experiment, so the visitor has a consistent experience on the Client's Site. See Website Optimizer Help Centre for more information. NO 2 years
    __utmz First GA-enabled page viewed Stores the referral information for the Customer; e.g., whether they found the page by a search engine result, direct link, ad, etc. NO 6 Months
    DS3   Used for PPC Campaign   End of session
    BVID   Allows internal BV (Bazaar Voice) web analytics to be correlated to the same user for interactions across the BV network. NO 18 months
    BVSID   Allows internal BV web analytics to be correlated to the same user browsing session for interactions across the BV network. NO 30 minutes of inactivity

    Peerius Cookie Set

    Peerius Cookie Set
    Data stored and/or accessed <TAG> Function Who sets the cookie? Duration Intrusiveness
    Peerius_user Stores the cookie ID of the visitor as a string of numbers and sticks to the user’s browser until the cache is cleared. Allows recognition across visitor sessions to help understand returning visitor to provide a more relevant personalised experience. Retailer Indefinite Moderately intrusive
    Peerius_sess Session Cookie, gathers information on the visitors current session to provide a better visitor experience for that visit Retailer Expires after 4 hours of inactivity Moderately Intrusive
    Peerius_rid If a user clicks a recommendation, this holds the id for the clicked recommendation. This cookie lives for a few seconds. When the user clicks a recommendation, our JavaScript adds the cookie. When the next page is loaded, our JavaScript reads the cookie and sends it to our server so that our server is aware of the click. Retailer Few seconds Minimally intrusive
    Peerius_ct A temporary cookie used to check if the user has cookies enabled Retailer NO Exempt

    External Website Cookies

    Strictly necessary cookies
    Cookie Name Originating page Purpose
    RFID Add to basket/log in This cookie stores information which allows us to recognise you as you move around It also allows us to respond to your actions such as ‘Add to basket’.
    SID First page visited This cookie also enables us to recognise you and allows you to complete transactions.
    Performance cookies
    Cookie Name Originating page Purpose
    RVI Product pages This cookie stores a list of recently viewed items. We may use this information in the future to display a “recently viewed items” panel.
    referidhttprefer First page visited These cookies store information about how you arrived at and which website you came from. These help us to identify which links and marketing channels are most effective.
    _utma_utmb_utmc_utmz All These cookies are served by Google Analytics and collect information on how visitors use the site. The cookies collect and analyse information such as new visitor numbers, where the visitor originates from, the pages they have visited and time spent making a purchase. We use this information to compile reports and to help make improvements to
    Tracking tags [●] These cookies enable our site analytics software to function. These cookies may be first or third party cookies and allow us to analyse how visitors use our site and allow us to improve
    Quench All This cookie allows us to monitor performance of
    aw(merchantid) for example: aw1001AWSESS Order receipt page These cookies are third party cookies. They are affiliate tracking cookies served by The cookies allow our affiliate partner to identify how you found and whether we need to reward an external website for sending you to us.
    Functionality cookies
    Cookie Name Originating page Purpose
    locn All This cookie collects information about the region in which you are located so that we can tailor the content accordingly.
    lang All The information stored in this cookie allows you to select a language preference. This functionality is currently not available on
    RVI Viewing items This cookie collects a list of recently viewed items for the purposes of displaying “recently viewed items” panel.
    newCurr Viewing currency exchange rates This cookie allows us to remember your choice of currency in order to provide an exchange rate.
    SetviewsetViewPerPage Product list/ search list page These cookies enable us to display your search results and product lists according to your preferences, such as how many products to display per page.
    RSI Search This cookie stores the last 3 keyword searches for the purpose of displaying the last 3 search results so you can quickly go back to them.
    Targeting cookies
    Cookie Name Originating page Purpose
    Vbmprodsvbmtracker Viewing items These cookies collect a list of recently viewed items, including their tracking codes, to enable us to suggest items which may interest you based on your previous browsing activities.