Superdrug Health and Beauty
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B. is for Beautiful
  • What is B.?

    Discover a new kind of beauty brand. We believe in every woman’s instinct to recognise and appreciate the beauty that surrounds her. From people and places, to sights and sounds. We’re here to give every woman the knowledge and tools to feel her most beautiful every day.

    Our Vision

    Our skincare and makeup is specially formulated to really work and is designed to be easy to use and understand, whilst also being Cruelty Free and Vegan. It’s our vision to be part of what makes you and your life beautiful.

  • B. Makeup
  • B. Makeup

  • B. Skincare
  • B. Skincare

  • B. Mens
  • B. Mens

  • What is B.?

    We now have B. Tables in the following stores…Come in to get all your beauty advice and product information from our B. representatives who have all been trained by B. Ambassador and celebrity Makeup artist, Cassie Lomas. They will give you the tools and techniques you need to help with anything from perfecting your pout to creating that flawless finish that everyone desires.

    • • Argyle St
      • Basingstoke
      • Brighton
      • Bristol
      • Brunswick Centre
      • Bullring Birmingham
      • Colchester
      • Cribbs Causeway
    • • Harlequin
      • Kingston
      • Liverpool South John St
      • Marble Arch
      • Meadowhall
      • Merry Hill
      • Milton Keynes
      • Piccadilly
    • • Princes St
      • Stratford Westfield
      • The Glades, Bromley
      • The Strand
      • Thurrock
      • Trafford Centre
      • White Rose Leeds
      • Whitgift Croydon

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