FREE* standard delivery with Health & Beautycard
*no minimum spend

Date of birth: We need to confirm your date of birth in order to add this product to your basket.

Superdrug Simply Pure Hydrating Serum 50ml


£5.38 per 100ml

2 Health & Beautycard points

Log in to add product to Wishlists

You can only use PayPal to buy a subscription product

Simply Pure Hydrating Serum is designed to replenish and nourish sensitive skin. Enriched with calming Soothex and a fortifying Ceramide Blend, this hydrating formula helps to improve skin’s natural elasticity and suppleness for a smoother, more radiant complexion.

Warnings or Restrictions

Avoid direct contact with the eyes. If this should occur, rinse thoroughly with clean water. Keep out of the reach of children. Do not store in direct sunlight.

Product Specification

Aqua, Caprylic/Capric Triglyceride, Glycereth-26, Polysorbate 60, Glycerin, Propylene Glycol, Boswellia Serrata Gum, Dipropylene Glycol, Allantoin, Sodium PCA, Pentylene Glycol, Sodium Lactate, Lactic Acid, Serine, Urea, Sorbitol, Sodium Chloride, Sodium Hyaluronate, Sodium Lauroyl Lactylate, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Carbomer, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA.

Size (50) Unit (ML) Height (15) Width (5.5) Depth (5)

Product code: 342700

Product Uses

Apply daily to the face and neck with your finger tips and gently massage into the skin until fully absorbed. Use as part of your daily skincare regime

Select your country to view your delivery options:

FREE Standard Delivery for Health & Beautycard Members

United Kingdom

Standard Delivery - £3

order before 2pm - arrives 3 to 5 days

Premium Delivery - £5.50

order before 2pm - arrives next day

Standard Order & Collect - FREE

order before 2pm - arrives within 3 days

Next Day Order & Collect - £1.50*

order before 6pm - arrives next day after 1pm
*FREE with orders over £10

FREE Standard Delivery for Health & Beautycard Members

Republic of Ireland

Standard Delivery - £3

order before 2pm - arrives 3 to 5 days

Order & Collect - FREE

order before 2pm - arrives within 3 days

Please note the following:
  • We do not deliver on Sundays or bank holidays.
  • Next day Store Delivery Available for collection next day after 1pm if ordered before 6pm today: £1.50 or FREE with orders over £10. Please Note: Unfortunately we cannot guarantee 1pm next day delivery to a small number of our stores: Buckie, Fort William, Fraserburgh, Inverurie, Oban, Peterhead, Stornoway and Wick.
  • FREE Standard Delivery for registered Health & Beautycard customers will be added at the last stage of check out. No minimum spend required.
  • Order cut-off for all delivery services is 2pm (UK time). Orders placed after 2pm will be treated, for the purposes of delivery, as having been placed the next working day.
  • Working days are defined as Monday - Friday (excluding bank and public holidays) - therefore any orders placed after 2pm on Friday will not be processed until Monday.
  • Delivery will be through Royal Mail.
  • Larger deliveries may require a signature to confirm receipt. If a signature cannot be obtained, the carrier may ask a neighbour to sign for the delivery. Deliveries that require a signature will not be left if a signature cannot be obtained. If the carrier leaves the delivery with a neighbour or at your local post office, they will leave a card for you telling you where it is.
  • Where a signature is given by someone other than you or the parcel is left at your local post office, the order will be treated as having been delivered.
  • You may, when placing your order online, specify a different delivery address than your payment address if that is more convenient for you.
  • All delivery timescales are approximate and subject to availability. The precise timing of a delivery cannot be specified.
  • Customers are advised that next day delivery is not available for orders to be delivered to the Isle of Wight, Channel Islands, Scottish Islands or BFPO addresses.
  • Customers are also advised that we are unable to send aerosols or flammable products to Northern Ireland, Channel Islands, Scottish Islands or BFPO addresses.

For information on how to track your order, please click here.