WHAT IS SENSODYNE GENTLE WHITENING: It is a daily fluoride toothpaste that cares for sensitive teeth*, while helping to restore the natural whiteness of your teeth. *With twice daily brushing. HOW DOES IT WORK: Its formulation delivers effective stain removal for naturally whiter teeth,* while the minty taste leaves your mouth feeling clean and fresh. WHO IS IT FOR: It is for adults and children over the age of 12 for the care of sensitive teeth and gentle whitening with a fresh minty taste. PROVIDED BENEFITS: With twice daily brushing, it cares for sensitive teeth and provides whitening. It contains fluoride to strengthen the teeth and protect against decay, while the minty taste leaves your mouth feeling clean and fresh. Sensodyne is the No1 Dentist Recommended brand for sensitive teeth. HOW TO USE: Brush with Sensodyne Gentle Whitening toothpaste twice a day for long lasting care for sensitive teeth.