Reclaim The Name | Superdrug

Talking about sex can be awkward

Talking about sex can be awkward, but it doesn't have to be. A general rule for better sexual health is using the correct terms. It isn't just about being accurate - it’s about breaking down barriers. Let’s face it, knowing the difference between a vulva and a vagina matters, because knowing your own body means owning your sexual health.

Our sexual health literacy campaign is all about empowering YOU to speak openly and confidently about your body. We’re on a mission to rectify the nation’s limited sex education and foster a culture of understanding and openness. This is more than just words - it's about reclaiming our bodies, our language and ultimately our sexual health.

Wondering how to chat about sexual health without making it awkward?
Curious on how to discuss accurate sexual health language with a partner or friends?
Want to know how using the correct genitalia terms can improve your sexual health?
Looking for resources or advice on normalising sexual health and pleasure conversations?
Looking for fun, easy-to-read guides on all things sexual health?

We recently conducted research on how people talk about sexual health and the results are eye opening:

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More than half (51%) of people believe using the correct terms for genitalia would improve society’s sexual health, yet many still avoid them.
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65% of respondents think using proper names like vulva and penis would reduce the stigma around sexual health, but 66% of 18-24 year olds feel these words are “too medical” and stick to slang.
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78% of women admit they’ve been using the word “vagina” when they mean “vulva”, showing a major gap in understanding our own bodies.
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39% of people say poor sex education in school has negatively impacted their understanding of sex and relationships, leading to confusion and misinformation.