Beyoncé’s newest fragrance RISE honours an elevated and empowering attitude, to Rise above it all.
Rise is a rich and intoxicating luminous floral, incorporating the Gold Symphony Orchid as its key note. Top Notes of Italian Bergamot, Golden Apricot and Ice Basil Sorbet, Middle Notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac and Bottom Notes of Autumn Woods Accord, Cashmere Musk and Vetiver Extract leave a melodic mélange of accords that leave a lasting impression.
The Gold Symphony Orchid and Golden Apricot combine to form a delightful duet evoking the colour gold itself, an essential element of the RISE identity.
The gold juice is encased in a tall, elegant glass bottle that emulates the trajectory of Beyoncé’s ability to rise above it all. The cap’s sculptural cluster of golden crystals ascends higher, exuding strength and fortitude. The Rise bottle perfectly captures Beyoncé’s resilient spirit and graceful femininity.