What is it: Our volumizing and lifting Big Mood Mascara in a limited-edition Pride packaging, with a portion of proceeds benefitting LGBTQ+ youth.
Why e.l.f. cosmetics loves: • Our Big Mood Mascara in limited-edition rainbow packaging to celebrate Pride • Plumps and lifts your lashes all day • Smooth, creamy, and long-wearing formula infused with jojoba wax to hold lashes’ curl • Effortless application in one stroke • Hourglass-shaped brush head to separate and define lashes • Smudge- and flake-resistant formula 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
Full product description: Show your Pride and celebrate the LGBTQ+ community with this limited-edition version of e.l.f. cosmetics’ fan-favorite Big Mood Mascara in rainbow packaging. A portion of proceeds from this special mascara will benefit the It Gets Better Project, which empowers and connects LGBTQ+ youth around the world.
This volumizing and lengthening mascara gives you bold, dramatic lashes and #BigMoodEnergy in just one swipe (no smudging or flaking here). For a “false lash” effect with intense definition and major lift, the mascara brush head boasts an hourglass shape with 250 intertwined bristles to load up your look with pigment while separating each lash. The creamy formula is infused with nourishing jojoba wax to hold your lashes’ curl and give you a smooth, effortless application every time.
More about It Gets Better Project: The It Gets Better Project is a nonprofit organization with a mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer (LGBTQ+) youth around the globe. Through inspiring media programming, educational resources, international affiliates in 19 countries, and access to an arsenal of community-based service providers, the project is able to reach and provide encouragement to millions of young people each year.