"Transform your hair colour with GOOD Permanent Hair Dye. This vibrant shade delivers warm golden tones and a hint of spicy shimmer. Going blonde has never been so effortless—or so indulgent. It’s a unique colour experience that feels as good as it looks. GOOD is 90%* natural-origin hair dye kit that results in a gorgeous, glossy blonde with shimmering, spicy highlights and an amazing twist. The ultra-caring formula is enriched with 90% natural-origin ingredients to help maintain your scalp’s hydration, combined with long-lasting dyes for golden tones that fade softly and beautifully over time. Perfect for low-maintenance, high impact blonde shades. The included SILK AND SHINE CONDITIONER, infused with nourishing shea butter, leaves your hair feeling healthy, silky, and revitalized. Our new non-drip formula makes colouring a breeze: Just apply the product like a hair mask, leave on, relax for up to 30 minutes and enjoy up to 100% grey hair coverage*** with a stunning spicy blonde that fades gracefully over time. Indulge in the luxurious scent of sandalwood, goji berry, and orchid while your colour develops. With its rich, buttery texture and non-drip technology, you can move freely during application without the mess. Try now and you'll fall head over heels for GOOD. Discover Olivia Attwood's shade in 7.33 Hot Honey Blonde! Vegan formula** *Average across kit ** No animal-derived ingredients or by-products. ***Instrumental tests"