Glow Through It: Superdrug’s Teen Puberty Support Campaign
Puberty doesn’t have to be a confusing, uncomfortable experience. Here at Superdrug, we’re on a mission to help teens navigate this crucial life stage with confidence, support and the right resources to tackle every challenge head-on.
Glow Through It: Superdrug’s Teen Puberty Support Campaign
Puberty can feel overwhelming, and it’s often misunderstood. From physical changes to emotional shifts, it’s a time when many teens feel anxious, unsure, or even isolated. Our new campaign, Glow Through It, is here to change that narrative. Built on groundbreaking research, Glow Through It offers expert advice, tailored resources and in-store support to help teens feel empowered during this life stage. We’re not just talking about the basics—we’re giving you the tools to thrive.
Why It Matters
Puberty isn’t just about physical changes—it’s a time of emotional growth, self-discovery and learning how to manage the ups and downs of growing up. But let’s be honest: too often, it’s painted as an awkward, uncomfortable phase. Here at Superdrug, we want to help you Glow Through It. Our campaign aims to reduce the stigma around puberty and create a more positive, empowering experience. With expert advice, trusted products and a supportive community, you can feel confident as you navigate this journey.
Join Us on the Journey
Whether you’re just starting puberty, in the middle of it, or want to support a teen in your life, Glow Through It is here to help. Together, we can turn puberty into a positive, empowering experience.
We recently conducted research into puberty and how our customers feel about this important life stage. The results speak for themselves…
What’s ‘Glow Through It’ All About?
We’re taking a fresh approach to puberty by offering real, down-to-earth support. Here’s what you can expect from our Glow Through It campaign:
Expert Teen Skincare Advice
With 72% of teens experiencing acne during puberty, skincare is a big concern. That's why we’re rolling out a first-of-its-kind teen skincare service across 180+ Superdrug pharmacies. Get personalised advice from our high street pharmacists on how to manage acne, oily skin, and other skin issues, so you can feel good in your skin.
Teen Health Clinics (Pilot Launch)
For the first time ever, we’re offering teen-focused health clinics at select Superdrug locations. Led by parenting expert Anita Cleare, these confidential clinics give teens and parents the chance to talk about any challenges they’re facing. Whether it’s physical, emotional, or social, we’re here to help.
Gen Z-Friendly Vitamin Descriptions
Understanding vitamins and supplements shouldn’t be a struggle. That’s why we’ve reworked our key Own Brand vitamin product descriptions to speak your language. Forget the jargon—say hello to phrases like “Strong bones and good vibes” and “Level up your daily routine”. You’ll know exactly what each vitamin does and how it helps you feel your best.
Introducing the Teen Edit
Navigating puberty can be tricky, so we’ve made it easier with our specially curated Teen Edit bundles. These health and beauty packs are designed to support you through this life stage, with essential products chosen to make everyday self-care a little easier.
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As part of this campaign, we’re proud to be working with the following charities who can offer further support and advice.
