Equipped with a professional AC motor powered by 2,300 watts, cutting down styling time considerably. Integrated ion technology produces shiny and soft hair, making it healthier and ensuring easier handling of frizzy hair. This hairdryer comes with a styling nozzle to straighten and de-frizz hair. With this function, cool air seals the cuticle, locking in your hair style and boosting shine. A cable with a length of 3 metres ensures freedom of movement during hairdrying sessions. Air pressure increased by 50% and 40% greater air flow than comparable professional hairdryers.