Superdrug has embraced veganism and has launched its B. collection which offers vegan, cruelty free makeup, skincare, grooming and beauty accessories. Now the entire makeup collection is available in over 700 Superdrug stores across the country to ensure that those who don't want animal by-products in their makeup have a collection they can trust.
Since its inception B. has offered the highest quality, vegan, cruelty free beauty products. B. Makeup is the next step on the journey, offering professional quality, solution driven makeup. Created using insider expertise, the B. Makeup range consists of the products and knowhow to help everyone become their own makeup artist.View all >