trio of pictures showing a man rubbing his face, squeezing out product onto hans and massaging into face

From fried chicken to faces, nothing looks good when it’s dry. That’s why, if you have naturally dry skin, it’s important to know what to do to sort it and the products that will give it maximum moisture. Here’s our simple skincare regime to give your flaky skin a much-needed post-winter boost.

1. Cleanse

First thing’s first: time to cleanse. Chances are dry skin will be thinner than normal, so you need a gentle cleanser. Bulldog Sensitive Face Wash should be in your bathroom cabinet if it’s not already. Apply the product to wet skin, working it all over your face and neck, then rinse and pat dry.

Bulldog Bulldog Sensitive Face Wash 150ml £4.75 Buy Now

2. Hydrate

Now you need to add and lock in moisture, and the best way to get an instant hit of hydration is with a serum. Use a pump of Superdrug Simply Pure Hydrating Serum all over your face and neck, making sure you massage it in really well.

Simply Pure Superdrug Simply Pure Hydrating Serum 50ml £2.99 Buy Now

3. Eye cream

Your peepers are the first place that’ll show any signs of dullness caused by dry skin, so give them some extra attention. Work Superdrug Vitamin E Eye Cream into the area under your eyes, to give them a double boost of moisture.

Vitamin E Superdrug Vitamin E Eye Cream 15ml £2.99 Buy Now

4. Moisturise

Now for the main event – moisturising. You need a product that promises long-lasting moisture. We’ve gone for B. Men Firm Anti-Ageing Moisturiser, which moisturises dry skin and protects it from the sun, too. With UVA and UVB filters, as well as SPF15, it will help to keep your skin safe. Rub a pump of this into clean skin every morning for all-day hydration.

B. Men B. Men Firm Anti-Ageing Moisturiser £12.99 Buy Now