Older woman with a youthful glow against pink background

There’s merit in growing older gracefully – of course – but sometimes you want to inject a little youth back into your look, and, no, it doesn’t involve cosmetic surgery. This is all about enhancing your natural beauty as you get older. We asked celebrity makeup artist Cassie Lomas for her top six makeup tricks that’ll leave any woman looking more youthful. They’re quick, they’re easy – and they’ll give you that extra boost when you need it…

Trick 1: Use a primer

Makeup artist applying foundation to older woman's face

For a flawless base, you need to prepare your skin for makeup. As we get older, our skin starts to wrinkle and pores can appear larger. Combat this by using a primer, which will fill in imperfections and give a smooth finish. Cassie recommends B. Priming Souffle mixed with a little B. Cassie Lomas Sheer Liquid Illuminator to add dewiness to the skin. Apply it with a duo-fibre brush to give a lighter finish and ensure that your skin isn’t overloaded with product. You now have the perfect base for your foundation.

B. B. Souffle Face Primer £6.66 Buy Now
B. B. Duo Fibre Stippling Brush £8.99 Buy Now
B. B. Cassie Lomas Sheer Liquid Illuminator Highlighter £6.66 Buy Now

Customer Nao25 says: ‘This little gem is my new favourite so light sits really well on my skin and seems to brightening the look of my skin and hides my pores too. Will be getting some more when I have ran out! Love that B. is a vegan friendly and cruelty free makeup range.’

Customer Beauty fan says: ‘Great product easy to apply and gave a great shine, which you can build up depending on how much glow you want. Can be applied under makeup or mixed in with your foundation. Will be using it every day.’

Trick 2: Blusher

Makeup artist applying highlighter to older woman's cheeks

Adding some colour to your cheeks can boost your complexion and give you a youthful glow. B. Radiance Powder in Peachy is a great option as it’s not wildly pigmented, so won’t leave you with a clown-like finish. It’s soft in colour and has a little shimmer, which will make you look as if you’re glowing from within. Sweep it over the apples of your cheeks and up onto your cheekbones for a boost of radiance. 

B. B. HD Radiance Powder Peachy £5.99 Buy Now

Customer Reenabkhan says: ‘Nice subtle sheen. I really like the product . Happy with purchase’

Trick 3: Lift your brows

Makeup artist filling in older woman's brows

You don’t realise how important brows are until they start to get sparser and less defined. Give them a lift using a pomade – try B. Longwear Eyebrow Pomade Cream. Take the product on a small angled brow brush and apply it in thin, hair-like brush strokes to any sparse areas of your brows. This will give you a lifted, more defined brow shape.

B. B. Pro Longwear Eyebrow Pomade Cream Mid Brown £3.99 Buy Now
B. B. Eye Brow Groomer £5.99 Buy Now

Customer Helen100 says: ‘This is great, I am a convert after using Benefit brow stuff for years this is just as good/ better and so much cheaper. And not tested on animals either.’

Trick 4: Give your eyes a pop

makeup artist applying shimmery eyeshadow to older woman's eyelid

Using matte shadows on your eyelids can make them appear sunken and tired, so try something with a shimmer – Cassie recommends B. Cassie Lomas Glitter Pigment in Supermodel Sheen. When the light hits this product, it gives skin the illusion of a flatter surface and makes your eyes appear more youthful. Apply the pigment to your eyelids and blend outwards for a finish that’ll make your eyes pop.

B. B. Cassie Lomas Glitter Pigment Supermodel Sheen £3.32 Buy Now

Trick 5: Don’t forget your lashes

makeup artist applying mascara to older woman's lashes

Mascara always helps. It gives your lashes colour and makes your eyes look more defined. Use a smudge-proof product like B. Lengthening Mascara, moving the wand from root to tip. This will add volume to your lashes, make them appear longer and give a gorgeous fanned-out effect.

B. B. HD Lengthening Mascara £6.66 Buy Now

Customer Louisem94 says: ‘This is great, I am a convert after using benefit brow stuff for years this is just as good/ better and so much cheaper. And not tested on animals either.’

Trick 6: Lastly, lips

Makeup artist applying lip and cheek tint to older woman's lips

Adding colour to your lips will instantly brighten your look and give you a more youthful appearance. Cassie recommends B. Lip & Cheek Tint in Bashful, which gives a light wash of colour (just enough to lift your look), and has a smooth balm-like consistency for a plumped-up finish.

B. B. Lip & Cheek Tint Bashful £4.66 Buy Now