Older woman with glowing skin smiling against a pink background

Not only is dewy skin the ultimate sign of youth, it can lift your complexion and leave you positively beaming. It can be difficult to achieve a naturally fresh-faced glow – particularly as our skin ages – but that doesn’t mean you should give up on emulating your natural beauty. Makeup artist Cassie Lomas knows all about how to transform mature skin from lacklustre to luminous – and in just five simple steps. Ladies, say hello to a radiant glow!

1. Moisturise

gif of makeup artist applying moisturiser to older woman's face

Retaining moisture becomes increasingly difficult as our skin ages, and keeping your face well hydrated is essential for a youthful complexion. B. Relaxed Comforting Moisturise Cream has a satin-like texture and will last all day on your skin. Smooth over your face and neck morning and night to keep skin soft and supple.

B. B. Relaxed Comfort Moisture Cream 50ml £6.45 Buy Now

Customer LoveANewProduct said: 'This cream is a fantastic treat for skin, I was expecting heavy cream but got lovely scented, velvety cream that sank into my combination skin that left no greasiness. Great for winter tires skin, a real treat!'

2. Primp and prime

makeup artist applying primer to older woman's face with her makeup brush

Primer gives your makeup staying power and creates a smooth surface on which to build foundation. Sweep B. HD Flawless Face Primer over your forehead and T-zone. It also helps to combat oily skin, minimises the appearance of wrinkles and leaves your skin feeling revived.

B. B. HD Flawless Face Primer £6.66 Buy Now

Customer carol280898 said: 'I tried this for the first time recently and am really pleased with the results. Makes a perfect base for make up, gives long lasting results and us cruelty free. What's not to like!'

3. All about the base

makeup artist applying foundation to older woman's face with brush

After the age of 30, our collagen levels begin to decline, which can leave skin looking dull. Mixing a small amount of B. Cassie Lomas Sheer Liquid Highlighter into a dewy foundation such as B. Flawless Silk Foundation will help give your face the glow it deserves. Apply all over your face in thin layers to achieve your desire coverage. Tired skin = tackled.

B. B. Flawless Silk Foundation W6.5 £6.66 Buy Now
B. B. Cassie Lomas Sheer Liquid Illuminator Highlighter £6.66 Buy Now

Customer Beauty fan said: 'Great product easy to apply and gave a great shine, which you can build up depending on how much glow you want. Can be applied under makeup or mixed in with your foundation. Will be using it every day.'

4. Bright eyes

makeup artist applying concealer under the eyes with a brush

The skin around our eyes is thinner than the rest of our face, which is why they’re so quick to give away a bad night’s sleep. But fear not – a little TLC is all that’s required to keep your peepers popping! Using a two-tone concealer such as B. Flawless Concealer Duo, gradually apply the dark shade directly under your eyes before dabbing over with the lighter shade to neutralise your skin’s natural tone. 

B. B. Flawless Concealer Duo N1/C2 £4.66 Buy Now

Customer lauradore_a said: 'The formula is what I would deem as medium coverage. The product feels great on the skin! Packaging is cute and it's cruelty free and vegan! Winner!'

5. Get, set, glow!

makeup artist spritsing final look with fixing spray to set it in place

Give your face a quick spritz of B. Pro Makeup Setting Spray before you fill in your brows, pop on some lippy and layer your lashes. Not only will it keep your makeup looking fresher for longer, it will minimise shine and boost your gorgeous, youthful new glow.

B. B. Pro Makeup Setting Spray £4.66 Buy Now

Customer Chrisssyjoanne said: 'I bought this a few weeks ago and it’s definitely worth buying, makes makeup look amazing and is incredible for the price.'