Every season we see new crazes sweeping the beauty world, but there’s one that comes back year on year… dark lipstick. When scrolling through Insta, we see all our fave celebs nailing the trend, but it’s easy to look more ‘what a mess’ than ‘ooh yes!’. The key to slaying a bold lip is choosing the colours that suit your skin tone, and with this guide you’ll learn that there’s no need to be afraid of the dark.

Darker skin tones

You can afford to go bold and bright, so vibrant purple and berry shades work perfectly. Our model, Alisha, went for Makeup Revolution Rose Gold Lipstick in Diamond Life.

Revolution Revolution Rose Gold Lipstick Diamond Life 3.2G £3.00 Buy Now

Neutral skin tones

Berry or wine colours are your safest bet… think reds with an edge. Our intern, Barsha, opted for B. Matte Lipstick in Tainted.

Medium skin tones

Deep berry tones and rich terracotta shades are your go-to. Mollie, our Junior Beauty Writer, chose e.l.f. Moisturising Lipstick in Bordeaux Beauty.

Fair skin tones

Dark browns give a flattering contrast. Our model, Emma, decided on MUA Luxe Velvet Matte Lipstick in #1. If browns aren’t your thing, go for blue-based berry tones, which are also great for fair skin.