An Exclusive Partnership
Hair stylist to the stars and popular hair care brand John Frieda is excited to announce its latest creative collaboration with Made in Chelsea icon Millie Mackintosh.
The 27-year old entrepreneur, fashion designer, author, and wellness and beauty columnist will be adding to her impressive list of achievements by releasing a fantastic new collection of hair care products designed especially for honey blonde locks.
Combining her expert knowledge in health and beauty with John Frieda’s dedication to beautiful tresses, the elite celeb has worked closely with the hair care specialists on their Sheer Blonde range to welcome Millie Mackintosh’s Honey Blonde Colour Illuminating Shampoo and Conditioner.
For Hair That Glistens
Set to fly off the shelves this autumn with Millie’s strong social following of almost two million, the collection aims to amplify golden tones for highlighted hair that glistens.
Using unique Blonde Inner Shine Technology, the shampoo and conditioner reduce imperfections within the hair fiber, which increases light reflection and makes highlights look brighter.
When asked about the collaboration, Millie said: “Gorgeous, glossy hair is my essential everyday accessory. I feel more confident to face a full day when my hair is sleek and shiny.
“It’s the finishing touch to my overall fashion look, and that’s why I am so thrilled to have co-created this Honey Blonde collection with John Frieda, it’s a perfect match for my hair and makes it feel luxurious.”
Wowing Women Across The UK
If you’re looking for super shiny hair, the fabulous new products effectively remove any unwanted build-up and residue to give you an enviable gloss finish.
While special conditioning agents smooth the surface for a healthier appearance, a delicious blend of honey and oatmeal are mixed with a refreshing infusion of citrus fragrance and floral base notes to create a truly decadent step forwards in the evolution of colour care.
Speaking about the association between hair colour and personal identity, Debbie Rix, UK General Manager for Kao and the John Frieda Brand, said: “Millie has an innate understanding of hair and the way it can empower women; it made her the perfect co-collaborator on this new and unique range.
“We’re thrilled to be working with Millie to launch the new Honey Blonde colour range exclusively with Superdrug, and to wow women across the UK with this exciting partnership.”
Limited Edition Locks
Inspiring others across the globe with her distinct style and effortlessly gorgeous hair, Millie’s new range targets mainly a young audience and encourages them to feel empowered, confident and more aware of their individuality.
Hurry though - the John Frieda Millie Mackintosh Sheer Blonde Honey Blonde Colour Illuminating Shampoo & Conditioner will be available for a limited time only.