It looks as if our calls for ’fro-friendly haircare are finally being answered – praise Pantene! They’ve knocked our socks off with the launch of their Gold Series range, a six-strong product line designed with the specific needs of afro hair in mind. A team of black scientists and dermatologists have worked for 15 years researching the needs and practices of women with afro hair. The result? High-street haircare that’s perfect for relaxed, natural or transitioning hair. Oh, and did we mention, it’s only available at Superdrug?
Pantene Gold Series works so well mainly because it’s been designed by women with afro hair for women with afro hair – pretty cool, right? Pantene scientist Rolanda Wilkerson says, ‘This collection reflects the years of research and in-depth analysis of our unique hair type with a blend of ingredients that has been tailored to provide the right level of moisturisation.’ From follicle to twist, everything about afro hair has been considered, to deliver maximum moisture, shine and strength. It’s time to smash your haircare routine with this range, which is all about enhancing natural beauty and empowering you. #StrongIsBeautiful
Meet the marvels
With argan oil and pro-V nutrient blends, this is a shampooing superstar. It’ll strengthen your hair over time and make it feel lush and conditioned. The formula also rinses easily (perk!) and defends against damage. All in all, an absolute winner!
Want an intense conditioner that detangles on the job? This is the one for you! Designed to deeply moisturise, Pantene Gold Series Moisture Boost Conditioner will leave your hair feeling smoother and softer.
Need a little more lusciousness? This will fix your ’fro woes. The argan-infused creamy formula is perfect for giving relaxed hair a hit of hydration – simply apply to your hair before wrapping overnight. It can also be pulled through curls to give them the moisture and shine they need to look their best.
If combing your curls is a bit of a mission, you need this in your life right now! It’s a lightweight leave-on legend that will soften curls and make combing your hair simple and painless… yes, please!
If your ’fro is looking more fragile than fabulous, this is gonna be your new bestie. It absorbs instantly to reduce frizz and add shine. Oh, and it’s perfect to prep your hair for the hot tools – bonus points!
Dry and damaged hair be gone! This sulfate-free saviour will replenish and restore hair that’s looking a lil worse for wear. The water-activated formula allows the mask to penetrate deeply into every strand, maximising on moisture and defending against damage.