bleach london

Stop everything you’re doing right this second! The Bleach London makeup range is available to buy at Superdrug online right now – and it’s every bit as extra as you’d expect.

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We already have Bleach London to thank for its amazing array of rainbow-coloured hair dyes, which work an absolute dream – and its makeup is no exception. With everything from build-your-own eyeshadow palettes and brightly coloured matte liquid lipsticks to highly pigmented illuminators and chunky pressed glitter eyeshadows, this range is a must-have – trust us.

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Plus, it’s 100 per cent vegan and cruelty free, with fully recyclable packaging, to keep waste materials at a minimum. INTO IT.

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Co-founder and makeup artist Lou Teasdale, who’s one of the three women (alongside founder and creative director Alex Brownsell and supermodel Georgia May Jagger), to create the brand told us, ‘It was all about seeing a makeup range that was exactly the same as the Bleach hair range. It’s not the usual glam route that all the makeup brands do. We’re just trying to do it the Bleach way – a bit cooler.

‘We want it to be real. Not like these super-high-gloss beauty images that give people unrealistic expectations. In our shoots, we barely retouch.’

Bleach London Bleach London Illuminati £6.00 Buy Now
Bleach London Bleach London Gordon Brown Lip Kit £12.00 Buy Now
Bleach London Bleach London Silver Conditioner 250ml £6.49 Buy Now