new elf makeup products all lined up

Our go-to brand for designer beauty dupes, e.l.f., has just dropped its new collection and we want it all. Hitting every trend from matte textured eyeshadows to liquid lipsticks, it’s your next season’s makeup bag sorted.

new elf makeup products moving in gif

If you’re all about the eyes, you won’t be able to resist the Mad For Matte Eyeshadow Palette 2. Its 10 glorious shades, from the palest champagne to smoky black, will help you create every eye look you ever wanted. Finish it off with the newly formulated Eye Enhancing Mascara, with a specially designed swirl head, which grabs the lashes from root to tip, to ensure max coverage.

e.l.f. e.l.f. Mad for Matte Eyeshadow Palette 2 Summer Breeze £10.00 Buy Now
e.l.f. e.l.f. Eye Enhancing Mascara black £4.50 Buy Now

Dewy skin addicts should reach for the Shimmering Highlighting Powder, which comes in two shades that can be dusted all over for a soft-focus effect or concentrated on areas to define and highlight. Prefer a creamy textured glow? Try Beautifully Bare Targeted Natural Glow Stick. Draw these easy-to-use crayons anywhere you want to illuminate, and pat with fingers to blend.

e.l.f. e.l.f. Shimmering Highlighting Powder Sunset Glow £7.50 Buy Now
e.l.f. e.l.f. Beautifully Bare Highlighting stick pink pearl glow £5.00 Buy Now

As the liquid lip shows no signs of slowing down, the Liquid Matte Lipstick is the perfect addition to your beauty regime. It’s enriched with vitamin E, so it won’t dry your lips, and feels comfortable and supple to wear. Keep lips in matte lipstick perfect condition with the Lip Exfoliator Clear, a gentle exfoliator made with shea butter and natural oils.

Brand Description of the Product Price Buy Now

The new e.l.f. colour collection is available online and in store now.