We are super-excited to introduce Zoella’s brand-new beauty range, which looks good enough to eat… quite probably because it’s inspired by jelly and ice cream! We caught up with the vlogging babe to talk about the products we can’t wait to get our hands on…
Hey Zoella! Tell us about the new range...
Summer is here, which means consuming a lot of jelly and gelato! The range is inspired by sweet fruity jellies and gorgeously creamy ice cream, something I’m obsessed with and that reminds me of fun summer kids’ parties – what’s not to love?
What was the inspiration behind the new range?
For me, nothing says summer quite like ice cream. Jelly and ice cream was always a party favourite when I was younger, and now I’m a little older, I still love having it for dessert. I adore the fresh, creamy and fruity flavours that gelato can offer, and so wanted to create a range that encapsulated that deliciousness, with bright and colourful designs for the warm weather.
What’s your favourite product in the range?
This range includes some brand-new products, as well as a brand-new fragrance. I’m so excited about the Bath Milk Powder, which is entirely new, and the Body Pudding, a gloriously creamy concoction that’s ideal for keeping skin soft and smooth throughout the summer.
What are you proudest of in your range? And why?
I love the design. It’s quite different from previous collections – bolder, brighter and with a fun retro feel. It’s always a challenge to create packaging that will be as beautiful as the range before it, but I’m confident we’ve nailed it.
How did you decide on a scent for the new Jelly & Gelato collection?
Settling on the perfect fragrance was pretty tricky, as I wanted it to be the perfect balance of fruity, fresh and creamy. Picking the right fragrance is always the hardest part of any product-development stage for me, as I want to choose something I love and that everyone else will love too – and that pressure is often one of the biggest. The fragrance is a beautiful blend of elderflower and double cream and for me is the ideal scent of summer.
Well, the GOOD NEWS FOR US ALL is the whole range is now available to buy in store and online. We're off to buy it all...and demolish a 99er en route!