In the world of beauty, ‘playing it safe’ doesn’t come into the equation. Just take a look at trends that have been doing the rounds on Insta… succulent hair and edible chocolate nails, we’re lookin’ at you.

So these days, it takes a lot for us to rise from behind our office desk and shout at everyone (including Elliott the I.T man) to check out the latest INSANE beauty trend. ENTER… velvet lips. Yup, you read that right. And yes, we are talking about that soft material that was all over the place in the nineties.

Instagram MUA Jessica Ferrelli (@jessica_ferrelli – get following for some serious inspo!), showed off her incredibly perfect velvety creations on her feed – and we literally can’t get enough!

But how did she create it? Well, Jessica hasn’t really let us into her secret to perfecting a velvet pout, but we reckon a tutorial could be well on its way, as pretty much all of her followers are demanding a tutorial. From what we can see, Jessica has used real velvet material on the lips, and has even embellished them with gems! We. Can’t. Get. Enough.

We reckon the look may be a bit tricky to recreate, and we’re not quite sure about its staying power – but if we ever have a spare hour on our hands, we’ll be straight down to the haberdashery shop to stock up on velvet.

But the question is… what do you think of this trend? Will you be attempting it? We’d love to hear from you!