In the world of beauty, there really is almost no end to what inspires us, but one thing never runs dry. You’ve got it – the sea… shout out to all you mermaids out there! We use the sea’s colours in our makeup looks and its ingredients in our beauty kitchen, but there’s something we’re giving the sea that’s doing more harm than good – microbeads.
Microbeads are the tiny plastic particles found in some exfoliators. We all know how important it is to exfoliate, but the problem is that these small scrubbers don’t dissolve in water. Once we’ve rinsed them off, they head straight to the sea and end up in our most treasured ecosystem, where they can be consumed by our fishy friends. When we found that out, we weren’t having any of it.
Superdrug stopped selling rinse-off products that contained microbeads at the end of 2016, reformulated them and added a natural extracts stamp to the label.
The UK Government has plans to ban the manufacture of rinse-off cosmetics containing microbeads by the end of this year, but we’re proud to say that Superdrug is way ahead of the game. Although microbeads are only a small contributor to marine micro-plastic litter, we’re showing that beauty lovers are doing their bit to help keep the sea as clean as we can.