We’re all guilty of searching #LFW on Instagram as soon as it kicks-off, so when we got the opportunity to go backstage to Molly Goddard’s Spring/Summer 2018 show during fashion week – we jumped at the chance. Molly Goddard is a young British designer whose dresses have recently been worn by many celebrities such as Rihanna – who wore a lilac strapless Molly Goddard dress to her Fenty Beauty launch in London last week.
As we approached the backstage area, the sound and heat of multiple hairdryers quickly filled the atmosphere. The area was bustling with people from press, brands, hairstylists, makeup artists, designers and assistants.
Amongst the crowds, the hair of the models quickly caught our eye, volume-packed with big, bouncy curls – created by hair stylist and John Freida creative director Luke Hersheson. “There’s something fresh and sexy about perms, volume and waves – its nostalgic and something we haven’t seen for so long” explains Luke.
While Luke performed his magic on the models he talked us through the steps to achieving the look “I use Frizz Ease Curl Reviver Mousse when the hair is damp to make it slightly crispier, then I use a small curling iron to make the curls look as natural as possible. To finish I lift the hair and use Frizz Ease Moisture Barrier Intense Hold to give it some width.” Luke then added a black sweatband to each model that really complemented the hairstyle “the wearable curls together with the sweatband and all the styles jumbled together creates a fresh nineties style look”.
Feeling like we’d been transported back twenty years to an aerobics class (in suitable #OOTD) Luke explained his inspiration for the look was “Jennifer Grey in Dirty Dancing or Julia Roberts in the early nineties – everyone loved them growing up”. Quite right you are Luke – who doesn’t wanna pretend they’re doing the pachanga with Patrick Swayze and a head full of waves. So, could the return-of-the-perm be the big beauty trend of 2018 – we’ll have to wait and see.