It’s not just fishtail brows or lavender eyelids  that get us a-gossiping… when a trend is ripe for the picking, we pull up our sleeves and get involved.

Call it the Kim Kardashian effect, but the latest look that’s getting loads of likes on the ’gram? Pink hair. Yup, that’s right, the world’s gone crazy for bubble-gum-pink hair. You know, the kind you’d find on the My Little Ponies you used to play with back in the day, but a whole lot cooler. 

Check out the inspo below…

Yeezy Season 7

A post shared by Kim Kardashian West (@kimkardashian) on

Of course Kimmy K is responsible for the latest candy-coloured hair trend. Where she goes, Instagram follows.

The hottest hair hue this spring has got to be bubble gum.  

Go pale and pastel for a subtle take on the trend.

Want to get in on the action? Here's how…

This is a look that’s best for bleached hair. First get it tip-top with a purple shampoo rinse and allow hair to air dry, avoiding conditioner, which will make it harder for the colour to absorb. Then mix your pink dye following the instructions on the packet and apply to the hair in sections. Leave the dye to take hold; in most cases, this’ll be after 15 minutes or so, but again check the instructions. Rinse hair with warm water and follow up with a hair mask. Voila – hair that’s 2000 and now!

Colour Freedom Colour Freedom Rose Blonde 026 £6.99 Buy Now
Colorista Colorista Washout Dirty Pink Semi-Permanent Hair Dye £6.99 Buy Now