When it comes to getting all the goss on what your fave beauty brands are doing, we’ve totally got the inside scoop. And when it involves one of our top girl crushes, we’re definitely all ears. Maybelline New York, which currently have girl boss and international supermodel Gigi Hadid as one of their faces, let us into a bit of important news…  they have a new global makeup artist!


And, yep, you guessed it – celebrity MUA Erin Parsons, who’s responsible for dolling up some of the most gorgeous faces on the planet (namely Gigi, Jourdan Dunn, Kendall Jenner…), will be taking over to give the brand a fresh kick of glamour.

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And how’s this for inspo? Erin, who used to assist fashion week makeup legend Pat McGrath (so she learnt from the best), started out as an assistant on a makeup counter. ‘I grew up in a poor, strict household, but I was obsessed with makeup and how it made me feel. I loved seeing Christy Turlington, with her perfect brows and lipstick, and I wanted all of that. As a kid, I got caught stealing Maybelline Great Lash mascara. I’ve already told the president of Maybelline about this – and now I’m the global makeup artist.’ Absolute career GOALS right there!

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What does Erin have in store for the holy grail of cult cosmetics? ‘I really want to take Maybelline to a whole other place – they’re killing it with the products, but I want to give it that extra oomph,’ says Erin. ‘It’s always been my dream to make certain products that don’t exist yet.’ Sounds as if we may have a few new exciting launches to look forward to. We. Are. Buzzing.

So without further ado, here’s Erin and Gigi switching roles for a quick makeup sesh. We’re not sure about you, but we think Gigi does quite a good job.


Maybelline Maybelline Hyper Precise Liquid Eyeliner Black £5.99 Buy Now
Maybelline Maybelline Color Sensational Vivid Hot Lacquer So Hot £7.99 Buy Now
Maybelline Maybelline Great Lash Mascara Blackest Black 12.5ml £5.99 Buy Now
Maybelline Maybelline Master Sculpt Contouring Foundation 01 Light/Med £7.99 Buy Now