Cosmetics with a cause: brands that are nailing ethical beauty – Superdrug This is the top of the page.
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Cosmetics with a cause: brands that are nailing ethical beauty – Superdrug
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Cosmetics with a cause: brands that are nailing ethical beauty

Our beauty routines are a big part of our lives and we’d be doing ourselves (and our good ol’ planet) a disservice if we didn’t try to be a bit more eco-conscious with our cosmetics. From plastic usage to animal testing, there are loads of rabbit holes that brands have fallen down in the past when launching beauty products that haven’t always been environmentally friendly. But there’s a massive movement towards more ethical practices, and we wouldn’t be doing our jobs if we didn’t shout about it. Here are just a few of the brands that are nailing the more moral approach.

collage of featured beauty brands with environmental and social causes behind them

Bleach London

If you’re the typa person who’s got a bin – and then a bin for your bin and a couple more on the side – you’re gonna love the recycling, no-waste ethos of Bleach London. All its packaging is made from recycled paper and plastic, so don’t expect to find any first-timer polymers in these beauty buys. Its recent beauty range has also been designed with the same no-waste philosophy in mind. ‘Build your own’ palettes mean that you buy what you want and only what you want, so no more palettes with only two of the colours being used… we all do it!

Our top pick

This gorgeous copper tone is a big favourite of ours. Its punchy pigment, gorgeous shimmer and versatility make it perfect for any day or night look. Use as an eyeshadow or highlight, or even dust it over your collarbones for a sunkissed glow.


Looking for brushes that do the job without doing the dirty? EcoTools should defs be a brand you look to for your makeup accessories. All products are 100% cruelty free and vegan, AND any plastic or aluminium used is recycled. And if you can’t hack the thought of trees being chopped down for your beauty benefit, you’ll be glad to know all the brush handles on EcoTools products are made from bamboo – one of the fastest growing plants on earth. Now that’s what we mean when we say ‘handle with care’. As if that wasn’t enough to give you a warm, fuzzy, I’m-saving-the-planet feeling, you’ll be pleased to know that all the packaging is made from tree-free paper – yes, it’s possible! All in all, 10/10 for effort, and we can assure you there’s no compromise on quality.

Our top pick

This brush collection has all of the above going for it and more – if you could believe it. With everything you need for picture-perfect end results, this set is a no-brainer. Aaaaand you’ll be helping EcoTools’ #MyTrueBeauty campaign in its support of Glamour’s The Girl Project. This non-profit initiative provides gals all around the globe with access to secondary education. Talk about empowerment!

Yes To

Yes To can sometimes seem more like a market stand than a beauty brand – and we love it! This company is all about being natural, with the promise that all its products are made from at least 95% natural ingredients. And if you’re a recycling fanatic, you can defs get on board too because all Yes To’s packaging is recyclable. Winning!

Our top pick

This shampoo and conditioner duo is raved about – and for good reason. Carrots are known for helping hair, from making it shiny and sleek to strengthening the roots, so when we saw these babies, we knew they’d be winners. There’s tea tree oil and lemon in this power couple, too, which should help pummel any dry-scalp issues you may be having. Hair that looks hot to trot AND healthier? Yes, please.

Burt’s Bees

If you’re a fan of the golden stuff, it may be time for a love affair with a few beauty buys from Burt’s Bees. With a commitment to using as many natural ingredients in their formulations as possible, these guys are on a mission to show just how beneficial the fruits of Mother Nature can be. And if you’re worried about our buzzy friends, Burt’s Bees has got their back. The company sponsors the British Beekeepers Association’s Adopt A Beehive Scheme, a project that raises awareness of the importance of honeybees and good beekeeping. Our verdict? Aha, honey!

Our top pick

If there’s one thing that’s easy to neglect a little, it’s our cuticles. That tiny strip of skin at the base of our nails is small, but when cared for it can make a world of difference to the appearance of your nails. For some intense cuticle care, there’s only one product for the job and it’s this little baby below…

B. Cosmetics

With more and more people turning to plant-based diets, it made sense to us when we created B. Cosmetics to make the ENTIRE RANGE vegan and cruelty free. Yep – you read it correctly, all of our make-up is 100 per cent vegan friendly and, tbh, we can’t stop shouting about it. From foundation to lippy, eyeshadow to highlighter, it’s allllll free from animal products – perfect for anyone looking to get a lil’ more mindful with their beauty products

Our top pick

We’re all about versatility, so these all-in-one tints that work on your lips and cheeks are one of our big beauty essentials. Blend into the apples of your cheeks for a flush of colour, or swipe over lips to bring some life to your look.

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