You’ve done it! After months (or years) of talking about it, you’ve finally bitten the bullet and gone blonde – and, hun, does it look amazing. But maintaining that blonde-bombshell vibe, whether it’s a peroxide platinum or toffee-toned, is notoriously difficult. That’s why we caught up with PRO:VOKE expert stylist Laudat, and got the 411 on all things blonde. So if you need an affordable haircare routine *puts hand up* that’s gonna keep your blonde looking its best *puts hand WAY up*, the hunt is over.
Meeting the expert…
We’re all about getting the experts in to give you guys the real deal on beauty, and when blonde hair’s the subject, there’s no one better to give advice than PRO:VOKE expert stylist, Lisa Laudat. Having started her hairdressing career at just 15, she’s got so much experience, and her list of clients is nothing short of A-list. From Girls Aloud to Pink, Amy Winehouse to Sophie Ellis-Bextor, she’s got a lot to boast about – but she doesn’t. She’s down-to-earth and ready to give us her top tips, but not before a quick fan-girl sesh over the one and only Rita Ora!
‘She’s amazing, isn’t she? Like, she’s just EVERYTHING,’ she gushes as we chat about her latest celeb client. From the R.I.P. days to now, Rita has nailed the bottle-blonde look and we’ve just gotta know how she does it…
‘She’s really experimental, which is amazing for a hairdresser,’ Lisa says. ‘But she’s quite dark, and when you lift darker hair to blonde, you tend to get more yellowy-orange tones in it. You might come out of the salon with perfect-looking hair, but after time those underlying brassy tones tend to come back. So rather than constantly putting toners on her hair, which contain peroxide and batter the hair even more, we use PRO:VOKE Touch Of Silver Brightening Shampoo.’ So there’s the secret… it’s all in the maintenance.
Let’s get technical
Ever done a box bleach job at home and wondered why you’ve gone ginger? As Lisa said, when you lift darker colours out of the hair, you’re left with those Simpson-y undertones. That’s where PRO:VOKE’s purple shampoo comes in. ‘It’s got violet tones, which sit opposite yellow on the colour wheel and therefore neutralise the brassiness.’ This is great for brightening blonde hair between salon trips and the perfect way to keep your hair looking, what Lisa calls, ‘colour sharp’. Love it.
What to use and when to use it
When using the PRO:VOKE haircare range, it’s all about the system. Lisa recommends that you use the PRO:VOKE Touch Of Silver Brightening Shampoo with the Intensive Purple Conditioner once or twice a week, depending on how much your colour needs refreshing. These two treatments are gonna really give your blonde hair their life back. For any in-between washes, use the PRO:VOKE Colour Care Shampoo and Daily Nourish Conditioner to prevent colour build up and dulling.
If you’re a darker, caramel kinda blonde (think J-Lo), you’ll wanna go for something that’s gonna enrich each strand with those gorgeous golden tones. That’s where PRO:VOKE Liquid Blonde Colour Infusion Shampoo and Gloss Intensifying Conditioner come in. ‘These products give the hair back its depth, shine and glossiness,’ says Lisa. ‘The golden pigment in the shampoo sits on the hair’s surface, infusing it with shine. This means blonde tones are warmer and more vibrant, making it look richer and healthier’ And can we just say, this stuff smells uh-mazing and looks like melted gold. It’s also contains tamanu oil, which seals in moisture and boosts shine – we’re sold! Use twice a week for gorgeous, sparkly hair.
So now we’ve got the goss on the formulas, the celebs and all Lisa’s top tips, here are some quickfire questions…
You’re a pro hairstylist. What is it that has you reaching for this range over the higher-end, salon alternatives?
‘This product has been around for ages. I mean, it’s 40 years old and it just works. You can’t argue with that.’
So you use it on shoots?
‘Yes! My job is all about timing, and shoots are crazy! I need something that’s gonna give me instant results. I haven’t got time to faff around.’
Why do you like the PRO:VOKE brand so much?
‘I work a lot and want something easy that’s gonna help me extend the life of my look. This does it. And it’s really nice to be able to use my skills and experience with celebrities to get behind a product that’s made for everyone. This product is empowering for women – it might sound ridiculous, but your hair is everything! It gives you confidence and identity. If your hair is right, you can just wear jeans and a T-shirt and feel fabulous.’
We hear ya, Lisa.