And just like that, we’re halfway through 2021! Beauty may have been put on the backburner for a little while, but we’re thrilled it’s starting to make a comeback! Over the last few months, you guys have been going crazy for new releases as well as tried and tested favourites. So, today, we’re sharing with you the top 10 products that have been flying off our shelves this year.
1. Tinted Face Serum by NYX Professional Makeup
One of the biggest trends of the year has been ‘skincare as makeup’. If you’re all about the minimal approach to your beauty routine these days, then the hybrid products, such as the Tinted Face Serum by NYX Professional Makeup, will be right up your street! It is available in 5 adaptable sheer shades; it gives your complexion a light, luminous coverage, plus all-day hydration!
2. Divine Lashes Mascara by Max Factor
The reviews are in, and you have been going MAD for the Divine Lashes Mascara from makeup O.G’s Max Factor. And it’s no surprise, with its creamy whipped formula and super-soft brush, it turns your lashes from lacklustre to lustrous in just a few coats.
3. Shine Loud Lip Gloss Magic Marker by NYX Professional Makeup
Look no further than the Shine Loud Magic Marker by NYX Professional Makeup for a lip gloss that works HARD. The super pigmented colour has incredible longevity, meaning you can apply a coat in the morning and not have to worry about it all day long! It’s creamy, it’s silky, it’s shiny, and it stays put!
4. Infallible 24Hr Freshwear Face Powder in Golden Sand by L’Oréal
Flawless looking skin is just one step away with the Infallible 24hr Freshwear Face Powder. The genius powder gives you the same kind of coverage you’d expect with a liquid formula but also helps control shine, reduce the appearance of pores, as well as being sweat and heat resistant! This is a hard-working, compact foundation that’s perfect for when you’re on the go.
5. Maybelline Instant Conceal Eraser
As Britains #1 concealer, you can rest assured knowing that with the Maybelline Instant Conceal Eraser in your makeup bag blemishes, dark circles, and fine lines will no longer be an issue! Use the iconic cushion tip applicator to apply the creamy formula to brighten your complexion flawlessly at home or on the go. For us (and apparently many of you too), it's a certified winner!
6. Mint Melt Face Primer by e.l.f.
Hailed as ‘the best primer they ever used’ by many happy reviewers, the Mint Melt Primer by e.l.f. is a must-try! The cooling, refreshing formula glides smoothly onto the skin, creating a flawless base for your makeup. Plus, it’s infused with hyaluronic acid so you can enjoy all-day hydration, AND it’s vegan and cruelty-free. The benefits just keep coming!
7. Lash Sensational Sky-High Mascara by Maybelline
As one of the latest products to go viral on TikTok, it’s no surprise the Lash Sensational Sky-High Mascara from Maybelline has made our top 10 in 2021 so far! Its flexible brush and volumising and lengthening properties take the lashes from drab to fab in just a few coats! Lashes appear instantly fuller, and for less than a tenner, it’s no wonder everyone was clambering to get their hands on it!
8. Smoothing Marshmellow Primer by NYX Professional Makeup
Once upon a time, an original primer’s purpose was to prep the skin for makeup application. However, nowadays, they are SO much more, and we’re lovin’ in! The Smoothing Marshmellow Primer by NYX boasts TEN incredible skin-loving benefits, including softening, hydrating, and soothing the skin while also minimising the appearance of pores, blurring lines, and it keeps your makeup look fresh.
Want to know more? Check out our blog posts here: Discover the perfect primer for your skin type with NYX.
9. Lifter Gloss Plumping Lip Gloss in Ice by Maybelline
Say goodbye to dry cracked lips and hello to a luscious, plumped pout with the Lifter Gloss Plumping Lip Gloss from Maybelline. Formulated with hyaluronic acid, it transforms your lips in just one easy swipe! Plus, with a hint of vanilla cupcake fragrance - it’s nothing short of a delight to wear!
10. Milky Lip Gloss in Milk It Pink by NYX Professional Makeup
Lip glosses got a milky makeover this year with the exclusive collab between Superdrug and NYX Professional Makeup. The super-shine giving lip glosses are infused with vegan milk, leaving your lips incredibly hydrated for up to 12 hours, and with eight shades in varying delectable scents available, we reckon you’ll soon be adding them all to your makeup stash!
How many of these top 10 trending products have you tried? Head over to Superdrug.com to add them all to your basket or to find something new, and who knows - maybe that will be trending later in the year too!
Happy 10th Birthday to our Health & Beautycard!
This year, Superdrug is celebrating the 10th birthday of the Health & Beautycard! That's 10 whole years of collecting and spending points, members-only benefits, offers, discount, and so much more!
As part of the big celebration, the Health & Beautycard team will be launching more special offers, members-only prices, and amazing opportunities to build your points!
To join in the party or sign up as a member, head over to our Health & Beautycard page to find out more!