Gloss gets a milk over! Yes, you heard us right! Milk. Over!
We're thrilled to finally reveal that Superdrug has partnered exclusively with none other than NYX Professional Makeup on a range of thirst-quenching lip glosses infused with vegan milk to give your lips up to 12hrs of hydration and a high shine finish.
Are you ready to give your makeup bag a milk over? Read on to find your new favourite, deliciously scented shade...
Behind the Scenes:
The adventure began when we flew out as a Superdrug dream team to the NYX Professional Makeup Head Office in sunny LA to put our brains together to create something special exclusively for our Superdrug shoppers! After lots of testing and talking, the This Milky Gloss collection was born!
Here's The Lipgloss Low-Down...
A light and sensorial gloss, it coats the lips with a never-sticky formulation. It glides on flawlessly whilst soothing and smoothing to create the look of amplified volume with a brilliant, three-dimensional lustre. Use it to layer over your liquid lipstick, or use it on its own to leave your lips feeling silky-soft and hydrated to perfection.
If you have a sweet tooth, you're going to LOVE the aroma of these lipglosses. The scents are inspired by yummy desserts and... wait for it... the delicious milk leftover when you have a bowl of cereal! We wanted something sweet, milky and indulgent, rather than floral or vanilla.
Inspo For Shades:
The shades were inspired by the playful mood that both NYX Professional Makeup and Superdrug have in common, as well as the colouring of our favourite sweet deserts.
All of the glosses have a vegan formula* and are therefore formulated with vegan milk, e.g. almond milk, to truly amp up the hydration. It seems that everyone is vegan in LA, so it was contagious and only right a product born there was vegan too!
For more makeup, accessible to everyone, explore NYX Professional Makeup online at Superdrug
*Vegan formula = no animal derived ingredients