If you’ve dismissed vegan makeup as being a bit too spenny, we bet you haven’t met British beauty brand B. yet. With a mission to create vegan beauty products bang on budget, it’s one of the best cruelty-free (and purse-friendly) brands we’ve come across.

Celebrating diversity in all of its guises, the brand has called on a squad of models from all genders and ethnicities to front its new makeup campaign. Including top blogger, Georgie Aldous – who works in the Superdrug Great Yarmouth Store – the first male model to star in a makeup campaign for the brand.

He told us; “Working in store and seeing the pictures coming in was absolutely crazy. I’m really proud to be part of this because it’s a very inclusive campaign and such a diverse range of models were used.”

 A devout vegan, Georgie, with his turquoise hair, sums up B.’s inclusive ‘be who you are’ vibe perfectly and shows that it’s a-OK for men to wear makeup.

A post shared by Georgie Aldous (@georgie) on

And as for the beauty products – well, they’re blimmin’ brilliant. From foundations that give poreless, skin-perfecting coverage to velvet matte lipsticks in seriously statement shades, you’re gonna want the lot.

So what are Georgie’s fave products from the range?

“The B. Flawless Silk Foundation is one of the best. It makes my skin look so glowy. My favourite product from the B. Cassie Lomas range would have to be the Whipped Bronzer, it’s so pretty and applies really well.”

B. Cosmetics B. Flawless Silk Foundation C9 £4.99 Buy Now

It’s all available in store now! We’ll be seeing you at the tills, then