Those with dry, thirsty skin – get ready to rejoice, as cult J-Beauty brand Hada Labo has arrived in our skincare section. And we couldn’t be more psyched! The brand was created in Japan back in 2004, with the aim of making skincare simple, getting rid of all the typical ‘filler’ ingredients that often clog up formulas and focusing on the key actives that would really make a difference. Causing a storm on the Asian beauty scene when it launched, it was one of the first niche Japanese skincare lines to land in the west, kick-starting the current ‘J-beauty’ craze!

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What is J-Beauty?

Shorthand for ‘Japanese beauty’, J-beauty has become synonymous with the high-performing and innovative skincare coming out of Japan, as well as traditional remedies and techniques which have been practised for centuries.  Japanese brands pride themselves on delivering formula breakthroughs and science-driven products that are packed to the brim with quality ingredients and skin benefits. Their skin care lines are all about anticipating rather than needing a result there and then so you could say, J- Beauty is all about the long game!

Hada Labo's Hero Ingredient

Hada Labo’s star ingredient is one you’re probably familiar with – hyaluronic acid. Probably the most effective hydrating ingredient there is, it soaks up moisture from the air and locks it into the skin, keeping it plumped and soft.

Hada Labo have used it to create a unique complex, the promising-sounding Super Hyaluronic Acid™. It blends three types of hyaluronic acid which can absorb into the skin on different levels – so not just the top layer but also the lower layers – for a 360-degree hydration hit, boosting skin firmness and diminishing fine lines from within.

The 3 types of Hyaluronic acid used are:

  • Macro Hyaluronic Acid - the large molecule in the Super Hyaluronic Acid™ complex, it acts on the skin’s surface to hold in moisture for long-lasting results.
  • Hyaluronic Acid Plus – an innovative type of Hyaluronic acid, it provides two times more hydration than regular Hyaluronic acid and its combo of water and oil-friendly properties allow for optimum moisture penetration and retention.
  • Micro Hyaluronic Acid – a teeny version of Macro Hyaluronic Acid, it penetrates deep into the skin to infuse moisture below the surface.
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Get to Know the Range...

Hada Labo really is the perfect range for die hard ‘skintellectuals’ and absolute beginners looking to boost their complexion alike.

Here are some highlights...

Anti Ageing Super Hydrator

This supercharged serum is the one to reach for if you’re dealing with fine lines and dullness. It gives skin its glow back with a powerhouse of skin-plumping ingredients, including hyaluronic acid, retinyl palmitate (a mild form of retinol) and tetra-peptides.

Hada Labo Hada Labo Tokyo Anti Ageing Super Hydrator 150ml £17.45 Buy Now

Skin Plumping Gel Cream

If you’re on the hunt for a hardworking day cream, this contains the special Super Hyaluronic AcidTM complex for a serious hydration hit (perfect for stopping your skin drying out on long-haul flights or in air-conditioned offices). The gel texture absorbs easily and leaves skin velvety smooth.

Hada Labo Hada Labo Tokyo Skin Plumping Gel 50ml £19.99 Buy Now

Smoothing Anti-Fatigue Eye Cream

Been burning the candle at both ends? This go-to eye cream combines hyaluronic acid with caffeine to diminish crow’s feet and generally wake up the eye area, reducing dark circles in the bargain.

Hada Labo Hada Labo Tokyo Smoothing Anti Fatigue Eye Cream £14.95 Buy Now

Gentle Hydrating Cleanser

If you find most cleansers leave your skin dry and irritated, you’re in for a treat with this one. Ideal for all skin types, from acne-prone to dry and flaky, it effortlessly sweeps away dirt and debris while enriching skin with moisture at the same time.

Hada Labo Hada Labo Tokyo Gentle Hydrating Cleanser 150ml £13.45 Buy Now