In a year that has been full of ups and downs, there has been one thing we have always been able to look forward to, and that’s health and beauty launches! At Superdrug, we love bringing you exciting new products, from brands you already love and from brands that are new to our shelves.
This year, we have welcomed the likes of Hado Labo, Rude Cosmetics, Nails Inc, King C. Gillette, and Bear Fruits – to name just a few! Our Superdrug Own Brand ranges have continued to grow, and there’s been some iconic releases from tried and tested favourites like Revolution, Simple, and Skinny Tan.
So, in true end of year style, here is our roundup of the biggest, best, and most beautiful launches released from January to December that we hope you loved as much as us!
Bstyled Curl Jelly by Jerome Russell
If bouncy, well-defined curls were on your wish list for the New Year, then the Bstyled Curl Jelly from Jerome Russell would have ticked all of your boxes! Not only does it make your curls look utterly divine, but it’s also vegan, cruelty-free and it doesn’t contain any sulphates or parabens.
Revolution Infinite Concealer
Revolution didn’t do things by halves this year with their constant stream of new products! There are so many releases that deserve the spotlight, but we had to give a special mention to their Infinite Concealer. Their ultimate full-coverage, 16-hour concealer is available in a whopping 60 shades, flying the flag high and proud when it comes to inclusivity in beauty.
We loved it so much, we wrote a whole blog post about it which you can read here.
Luna Cotton Panty Liners
If you are working towards a more eco-friendly and sustainable beauty routine, then Superdrug has got your back. The Luna Cotton Panty Liners are made from renewable, plant-based material, including a 100% organic top sheet, as well as coming in a recyclable box.
e.l.f Lip Lacquer in Clear
One of the biggest trends of the year was definitely the glossy look! High shine lips and glass-like skin was seen all over social media in the first half of the year, and this release from e.l.f helped many people achieve the super-slick look.
Vaseline Hand Cream & Anti Bac
This year, the coronavirus pandemic changed the way we lived. From working from home to social distancing, the year has been like no other. To help slow down the spread of the virus, we were all been encouraged to wash our hands more frequently, but this led to people suffering from sore, dry and cracked skin. To combat the drying effect anti-bac gel and soap had on our hands, Vaseline released this little beauty! A powerful, super moisturising hand lotion that absorbs into the skin like a dream! This hand cream soon became a handbag must-have!
Hada Labo Anti-Ageing Face Cream
Beauty fans everywhere rejoiced in June when cult favourite Hada Labo arrived at Superdrug! Credited as one of the brands to kick-off the J-beauty (Japanese beauty) trend in the West, you guys went crazy for their hyaluronic acid-infused range, and it wasn’t long before the products were flying off the shelf!
Want to know more? Check out our blog post here.
Pepe Jeans Cocktail His & Hers Editions
We may not have been able to escape to the sun this summer, but Pepe Jeans was giving us all the holiday vibes with their cocktail inspired fragrances. The feminine scent is presented in a sophisticated martini glass featuring the colours of a Tequila Sunrise sunset, while the gents are treated to an aquatic coloured cocktail shaker. We’ll take one of each, please!
Slimfast Keto Range
Weight management faves, Slimfast, kicked their range up a notch with the Keto Fuel Shake collection. Designed to support those following the Keto diet, the satisfying shakes are available in a range of delicious flavours including, chocolate, mocha, and creamy vanilla.
Superdrug Revive Purple Shampoo
For all our blonde-haired beauties out there, this one is for you. The Revive Purple Shampoo helps to neutralise brassy tones which can sometimes appear in blonde, bleached or dyed hair. Not only does it keep your hair looking its best for longer, but it’s also packed with hair-loving ingredients like Jojoba Oil and Pro-Vitamin B5.
Superdrug glistened brightly in October with the launch of our very first jewellery collection. Available in three exclusive collections the ranges consisted of affordable earrings, necklaces, and rings which ranged from the utterly adorable to super-chic!
Love the look of the range and want to see more? Check out our complete guide on the collections here.
DHC Cleansing Oil
Love skincare? Then you'll know the best way to kickstart your evening routine is with a double cleanse! The DHC Cleansing Oil is a perfect choice as your first cleanse, as the 100% organic olive oil infused formula makes removing dirt, SPF, and stubborn or waterproof makeup a breeze! This cleanser is a must-have if your goal is silky, refreshed and glowy looking skin.
Pro Care Rechargeable Toothbrush
We’re rounding off the year with a bathroom essential – Pro Care’s Rechargeable Toothbrush. It features a power intensity button, two cleaning modes and effectively cleans your teeth and removes plaque. What more could you ask for in your quest for pearly white teeth!