The Biggest Launches We Loved This Year – Superdrug This is the top of the page.
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The Biggest Launches We Loved This Year – Superdrug
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The Biggest Launches We Loved This Year

Female with a big smile looking in a mirror

In a year that has been full of ups and downs, there has been one thing we have always been able to look forward to, and that’s health and beauty launches! At Superdrug, we love bringing you exciting new products, from brands you already love and from brands that are new to our shelves.

This year, we have welcomed the likes of Hado LaboRude CosmeticsNails IncKing C. Gillette, and Bear Fruits – to name just a few! Our Superdrug Own Brand ranges have continued to grow, and there’s been some iconic releases from tried and tested favourites like Revolution, Simple, and Skinny Tan. 

So, in true end of year style, here is our roundup of the biggest, best, and most beautiful launches released from January to December that we hope you loved as much as us!

new in at SD


Bstyled Curl Jelly by Jerome Russell

If bouncy, well-defined curls were on your wish list for the New Year, then the Bstyled Curl Jelly from Jerome Russell would have ticked all of your boxes! Not only does it make your curls look utterly divine, but it’s also vegan, cruelty-free and it doesn’t contain any sulphates or parabens.

Jerome Russell Jerome Russell Bstyled Curl Jelly £6.99 Buy Now


Revolution Infinite Concealer

Revolution didn’t do things by halves this year with their constant stream of new products! There are so many releases that deserve the spotlight, but we had to give a special mention to their Infinite Concealer. Their ultimate full-coverage, 16-hour concealer is available in a whopping 60 shades, flying the flag high and proud when it comes to inclusivity in beauty.

We loved it so much, we wrote a whole blog post about it which you can read here.

Revolution Revolution Infinite Concealer C14.2 £6.00 Buy Now


Luna Cotton Panty Liners

If you are working towards a more eco-friendly and sustainable beauty routine, then Superdrug has got your back. The Luna Cotton Panty Liners are made from renewable, plant-based material, including a 100% organic top sheet, as well as coming in a recyclable box.

Luna Luna Cotton Panty Liner Normal £3.49 Buy Now


e.l.f Lip Lacquer in Clear

One of the biggest trends of the year was definitely the glossy look! High shine lips and glass-like skin was seen all over social media in the first half of the year, and this release from e.l.f helped many people achieve the super-slick look.

e.l.f. Cosmetics e.l.f. Lip Lacquer Clear 2.5ml £3.00 Buy Now


Vaseline Hand Cream & Anti Bac

This year, the coronavirus pandemic changed the way we lived. From working from home to social distancing, the year has been like no other. To help slow down the spread of the virus, we were all been encouraged to wash our hands more frequently, but this led to people suffering from sore, dry and cracked skin. To combat the drying effect anti-bac gel and soap had on our hands, Vaseline released this little beauty! A powerful, super moisturising hand lotion that absorbs into the skin like a dream! This hand cream soon became a handbag must-have!

Vaseline Vaseline Intensive Care Antibacterial Hand Cream 75ml £1.95 Buy Now


Hada Labo Anti-Ageing Face Cream

Beauty fans everywhere rejoiced in June when cult favourite Hada Labo arrived at Superdrug! Credited as one of the brands to kick-off the J-beauty (Japanese beauty) trend in the West, you guys went crazy for their hyaluronic acid-infused range, and it wasn’t long before the products were flying off the shelf!

Want to know more? Check out our blog post here.

Hada Labo Hada Labo Tokyo Anti Ageing Super Hydrator 150ml £17.45 Buy Now


Pepe Jeans Cocktail His & Hers Editions

We may not have been able to escape to the sun this summer, but Pepe Jeans was giving us all the holiday vibes with their cocktail inspired fragrances. The feminine scent is presented in a sophisticated martini glass featuring the colours of a Tequila Sunrise sunset, while the gents are treated to an aquatic coloured cocktail shaker. We’ll take one of each, please!

Pepe Jeans Pepe Jeans Celebrate for Her Eau de Toilette 80ml £35.00 Buy Now


Slimfast Keto Range

Weight management faves, Slimfast, kicked their range up a notch with the Keto Fuel Shake collection. Designed to support those following the Keto diet, the satisfying shakes are available in a range of delicious flavours including, chocolate, mocha, and creamy vanilla.

SlimFast SlimFast Advanced Keto Fuel Shake Rich Chocolate 350g £14.99 Buy Now


Superdrug Revive Purple Shampoo

For all our blonde-haired beauties out there, this one is for you. The Revive Purple Shampoo helps to neutralise brassy tones which can sometimes appear in blonde, bleached or dyed hair. Not only does it keep your hair looking its best for longer, but it’s also packed with hair-loving ingredients like Jojoba Oil and Pro-Vitamin B5.

Superdrug Superdrug Revive Purple Shampoo 400ml £4.99 Buy Now


Superdrug Jewellery

Superdrug glistened brightly in October with the launch of our very first jewellery collection. Available in three exclusive collections the ranges consisted of affordable earrings, necklaces, and rings which ranged from the utterly adorable to super-chic!


Love the look of the range and want to see more? Check out our complete guide on the collections here.



DHC Cleansing Oil

Love skincare? Then you'll know the best way to kickstart your evening routine is with a double cleanse! The DHC Cleansing Oil is a perfect choice as your first cleanse, as the 100% organic olive oil infused formula makes removing dirt, SPF, and stubborn or waterproof makeup a breeze! This cleanser is a must-have if your goal is silky, refreshed and glowy looking skin.

DHC DHC Deep Cleansing Oil 200ml £15.95 Buy Now


Pro Care Rechargeable Toothbrush

We’re rounding off the year with a bathroom essential – Pro Care’s Rechargeable Toothbrush. It features a power intensity button, two cleaning modes and effectively cleans your teeth and removes plaque. What more could you ask for in your quest for pearly white teeth!

Pro Care Pro Care Sonic Rechargeable Toothbrush - Black £44.99 Buy Now

Oh Go on Then, Just a Few More from Superdrug ...

B. B. 5 Blade Pink and Rose Gold Razor £9.99 Buy Now
Habitual Superdrug Habitual Pure Lavender Essential Oil 10ml £4.99 Buy Now
Me+ Me+ Collagen Sheet Mask £2.99 Buy Now

What a year it has been! Head over to, or visit your local store, to stock up on all our favourite health and beauty essentials from the year and to discover your own!

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