All 24 shades of Superdrug's new B. foundation range

Today, we expect a lot from our makeup - especially our foundation.  It needs to keep up with our busy lifestyles and stay looking flawless from morning ‘til night. Not to mention it should be kind to our skin, our purses, and the planet too!

No longer should we have to compromise on one benefit so we can make the most of another and with the new foundation range from B. Cosmetics by Superdrug you don’t have to!

B. foundation swatches

All About B. Cosmetics

If you’ve never heard of B., you’re in for a treat! B. is Superdrug’s very own makeup and skincare range, created for beauty lovers by our very own skincare and makeup enthusiasts!

The range is vegan friendly, completely cruelty-free and won’t break the bank!

It’s as dreamy as it sounds, and the foundations have had a makeover! Here’s everything you need to know about selecting your perfect B. foundation…

B. Filter Finish Foundation

Shade Range

Gone are the days where 5 shades of foundation were considered enough! The new B. Filter Foundation comes in 24 gorgeous shades. So, whether you have fair skin, yellow undertones, an olive complexion, are naturally tanned or are looking for a foundation to perfectly match your dark skin - we’ve got you!

B. Cosmetics B. Filter Finish Liquid Foundation Shade 1 £8.99 Buy Now
B. Cosmetics B. Filter Finish Foundation Shade 17 £8.99 Buy Now
B. Cosmetics B. Filter Finish Foundation Shade 24 £8.99 Buy Now


We wanted our Filter Finish Foundation to be accessible to as many people as possible, so we’ve created it to give you medium coverage. You can either allow your skin’s natural radiance to shine through by blending in a light layer or build it up for extra coverage.

B. Foundation arm swatches
B. foundation model shot


Do you remember the days where Instagram filters weren’t a thing to hide the signs of a late night, bad skin day or breakout in a photo? Nope – nor do we! Unfortunately for us, Insta filters can’t be applied IRL, but thankfully we have foundation! The B. Filter Finish Foundation has a pore-blurring, skin smoothing formula with a super-silky finish.

For Best Results

To get the most out of your foundation, why not pair it with one of B.’s fabulous primers? Create the perfect canvas for a smooth, flawless finish.