Blonde female model for what is hair toner article

Changing up your hair colour is an exciting moment, but do you know how to make that ‘fresh hair, don’t care’ moment last for longer? Say hello to hair toner! If you want your colour to last as long as possible, to feel healthier and to control brassy tones keep on reading to find out what is hair toner and why you and your coloured hair need it like, now!

Tell Me, What is Hair Toner?

Hair toner does exactly what it says on the tin, it tones your hair. Used on freshly bleached or coloured hair, it can help you, or your hair stylist, to personalise the colour of you new do.

Commonly used in blonde hair, but just as useful to those with red or brunette locks, applying a toner after it has been lightened or coloured will either emphasize or de-emphasize certain tones.

Young woman having her hair highlighted in a salon for what is hair toner article

Toning Your Hair at The Salon

If you’re getting your hair refreshed at the salon, then your stylist may use a toner to neutralise any brassy tones in your hair.  There are different ways in which they will use it, but you may find they mix it with bleach or a hair gloss to create the effect and colour you are after.

Toning Your Hair at Home

Toning your hair doesn’t have to be reserved for the salon chair (although we do love that head massage that comes with it!). If you want to maintain the colour of your hair at home try using a purple shampoo, such as the Elvive Colour Protect Purple Shampoo. They are designed to combat the development of brassy tones and will lengthen the time between toning and salon visits.

Women applying purple shampoo to coloured hair for what is hair toner article

Other Benefits of Hair Toner

If you haven’t been applying toner to freshly dyed hair, there’s more than one reason why you need to add it to your routine pronto:

  • It adds natural shine to your hair
  • It can make it warmer or cooler in colour
  • It can brighten or add some oomph to hair without making it lighter

How Often Should I Use Toner?

Depending on how often you wash your hair and your hair history, your toner should last anywhere between 2 and 6 weeks. If you wash your hair every day, expect your toner to fade out quickly! Remember, do not wash your hair directly after toning it as this will cause your colour to slip out.

Make Your Toner Last Longer

As with most hair treatments, you don’t want to be constantly applying toner to your hair. So, try these ideas to keep your toned hair looking tip top: