With such a wide array of choice, finding a fragrance can be overwhelming for many people. From oriental to citrus, fruity to floral, it may seem like a tricky decision - but we're here to simplify.

To help you on your quest to find your scented soulmate for any occasion, follow our ultimate fragrance guide - with sweet smelling tips and advice to make your decision easier.


Name That Note

In the world of fragrance, ‘notes’ are used by experts to describe different layers of scent in a single perfume or aftershave. The magic formula of a fragrance should always include the perfect balance of ‘top’, ‘middle’ and ‘base’ notes – each adding its own unique blend to the final product.

Top Notes

Fresh and light, these notes
are the layer of aroma you
would smell first. They tend to evaporate fairly quickly after
you’ve applied your perfume
or aftershave and are often considered the selling point
of a particular blend.

Heart Notes

Unlike top notes, this layer
of the blend is the heart of
your scent and becomes
more apparent once the
top note has evaporated.

Base Notes

This layer of a fragrance is what
you can smell once the middle
note has worn off. These notes
last the longest and add real
depth to your scent.

Where to Put on Fragrance

Applying perfume should be pleasant and relaxing, a true "me moment". This is a quick guide on where to spritz your fragrance to get the optimum scent every time. Pick a few spots that work for you.


Neck and Collarbone: Spritz your neck and collarbone lightly, making sure your bottle is at least 30 cm away from your skin. This is to make sure the alcohol content in the perfume doesn't dry out your skin.


Behind Your Ears: Spray the perfume on each side behind your ears and on the side of your neck. This is where you will find your pulse points. Your blood is warmer in these places, so the scent will last longer.


Your Hair: Again, very gently, hold the perfume bottle at least 30 cm away from your hair, to prevent the alcohol content from drying it out. Spritz, spritz, spritz.


Your Wrists: Back to the pulse points, gently perfume your wrists.


Back of Your Knees: This is especially great for summer when you can dare to bare when it comes to legs. The back of your knees is an area where the veins are close to the skin, therefore the blood is warmer and skin softer, emitting the scent more intensely.


Ankles and Feet: Again, a summer favourite - spritzing your ankles and feet will let the scent gently follow you wherever you go.

When To Wear Fragrances

Whether you’re going to work, the beach or dressing up for a birthday or wedding, the wide selection of fragrance families offer something for everyone. Fragrance families each complement certain seasons, moods or even outfits, so it’s worth thinking about which scent is suitable for each occasion. Here are a few examples of when you might wear a fragrance and their most popular notes.

Perfume At Work

We spend a lot of our time at work, so it’s essential to pick a scent that matches our work environment. Go for light, fresh and delicate fragrances from the floral or fruity families for example apple, green tea, mint and citrus, as these won’t come across as too overpowering during the day – and take care not to overspray at work.

However, if you’re heading to a business meeting and want to make an impression, don’t be afraid to go for something slightly bolder, such as rose, amber, jasmine or vanilla.

Summer Fragrances

In the summer months, it’s time to switch up your fragrance regime. At this time of year or when taking a trip to the beach, it’s better to go for a scent with zesty, wooden or grassy notes to reflect the chilled out vibe. Fresh, aquatic notes from the marine fragrance family are also an excellent choice.

For A Special Occasion

Whether you’re heading to a wedding, a first date or a night out, you want your scent to reflect your mood and surroundings. For formal occasions, light perfumes and aftershaves from the wooden families are a popular choice, with notes such as amber, musk and patchouli.

If you’re feeling flirty or romantic, scents from the floral and oriental fragrance families like orange blossom, jasmine and rose are an excellent choice as they give off a much richer and deeper aroma.

What's the Difference Between Eau de Parfum and Eau de Toilette?

Eau de Toilette, otherwise known as EDT, is a very light and watery formula of fragrance that only includes between 5-15 per cent of aromatic ingredients. This makes it the perfect choice for work and interviews as it’s not too overpowering and will usually only last for a few hours before it fades.

Eau de parfum on the other hand, or EDP, contains a slightly higher concentration of aromatic ingredients and oils at around 15%, which makes the fragrance last a lot longer.