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Being kind to others has never been more important. But although we may WANT to be kind, that doesn’t mean it’s always easy.

In partnership with, Simple is on a mission to help make our world feel as good as our skin, one act of kindness at a time. Join us in building 1 million acts of kindness today! Find out more at This year, it’s Simple to #ChooseKindness.
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At Simple we believe in choosing kindness and as the UK's #1 Facial Skin Care brand* we are proud to stand for kindness to skin, the planet and animals too. We are PETA certified and commit to no harsh chemicals, perfumes or colours within any of our products, only using skin-loving ingredients that have passed our mildness testing.

Our Kind to Skin range including the Simple Moisturising Facial Wash, Micellar Water, Hydrating Light Moisturiser and Biodegradable Cleansing Wipes, offers a full skin care regime crafted for even the most sensitive skin. So, if your skin already tolerates pollutants, stress, irritants, sleep deprivation or changing environmental conditions, you’ll want products that are gentle and kind to your skin to counteract this.
No matter what your skin need is, Simple have you covered. Our Protect & Glow range is formulated with natural invigorating ginger root extract, a powerful antioxidant that neutralises free radicals, Vitamin C improving the appearance of uneven skin tone and Vitamin E which helps defend your skin from pollution. If you’re looking for hydration our Water Boost products are infused with skin-loving minerals and plant extract and are dedicated to reversing the 5 early symptoms of dehydration: dryness, roughness, feelings of tightness, dullness and dry dehydration lines. Skin is left feeling revitalised, supple, and dewy-fresh!
*Based on Nielsen Scan Track (Total Great Britain) data for Facial Beauty Skincare, 52 weeks to 28th December 2019 (Copyright 2020, The Nielsen Company).

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