The meteoric rise of Bleach London is best described by London’s Time Out: “The grungy salon that pioneered the dip-dye then conquered the globe.” Bleach was launched in 2010 by fashion and celebrity stylist Alex Brownsell as the world’s first salon focused on colour. Read more
Pioneering iconic techniques like bright dip-dyes and signature bleach bits, Bleach inspired a whole new generation of hair colour with its rebellious approach and iconic range of bleaches, toners, semi-permanent dyes and care products. The Bleach range has everything you will need for the best hair colour yet. Try our best selling; Purple and Pearlescent shampoo and conditioner for blonde hair, toning colour shampoo and conditioners and the best leave-in conditioner, hair mask for bleach, dyed or dry hair, The Reincarnation Mask. Whether you are a bright blonde or pink hair dye fan, all of our products are vegan and cruelty-free, kind to your hair health and the planet.