Correct unwanted yellow and brassy tones in blonde, silver, white or grey hair with the PRO:VOKE Touch Of Silver Brightening Shampoo. Containing violet pigments, this intensive toning shampoo will instantly brighten your hair in just one wash and is suitable for all cool blondes; whether you are white, platinum, silver, grey, ashy, bleached, dyed, coloured or a natural blonde.
The brightening shampoo works on the basic principal of colour theory, where opposing colours neutralise each other. Purple is the opposite colour to yellow and orange on the colour wheel, which means that the active violet pigment complex in this shampoo effectively removes the yellow and brassy tones in your hair colour, resulting in radiant, bright hair with dazzling shine.
Correct unwanted yellow and brassy tones in blonde, silver, white or grey hair with the PRO:VOKE Touch Of Silver Brightening Shampoo. Containing violet pigments, this intensive toning shampoo will instantly brighten your hair in just one wash and is suitable for all cool blondes; whether you are white, platinum, silver, grey, ashy, bleached, dyed, coloured or a natural blonde.
The brightening shampoo works on the basic principal of colour theory, where opposing colours neutralise each other. Purple is the opposite colour to yellow and orange on the colour wheel, which means that the active violet pigment complex in this shampoo effectively removes the yellow and brassy tones in your hair colour, resulting in radiant, bright hair with dazzling shine.
Avoid contact with clothing and porous surfaces as this product may stain. Do not use every day. Do not use for 2 weeks after having hair permed or coloured. Avoid contact with the eyes. In case of contact, rinse thoroughly with plenty of water. Use only as directed. Keep out of reach of children.
Aqua (Water/Eau), Sodium Laureth Sulfate, Peg-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Sodium Coco-Glucoside Tartrate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, Coco-Glucoside, Glyceryl Oleate, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Carbomer, Benzophenone-4, Salicylic Acid, Laureth-2, Disodium Edta, Sodium Benzoate, Sodium Chloride, Formic Acid, Parfum (Fragrance), Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Sodium Hydroxide, Acid Violet 43, Hc Blue No.2
Size (50) Unit (ML) Height (8.5) Width (4.3) Depth (2.6)
Product code: 517400
Visible results in one wash
Picked from store *during store opening hours
Don't want to leave the house? Once your order is confirmed you may be able to arrange for your order to be delivered from the store to your door with 
. Available to selected postcodes between 11am and 4pm. ** Delivery charges apply, check store opening times before booking
Order before 6pm - For delivery arriving in 3 - 5 days
Order before 6pm - For delivery arriving in 3 - 5 days
- *Free for Health & Beautycard members when you spend £10 or more
- *Free for non-members when you spend £15 or more
- All other orders £3
order before 6pm - arrives within 24 Hour after 1pm
*Free with orders over £15
*Order before 6pm Mon-Fri and collect next day in store (excludes English Bank Holidays. Orders placed on Fri after 6pm, Sat or Sun will be available to collect by Tuesday after 1pm). We will email you when your order is available to pick up, please wait to receive an email before going to the store
order before 4pm arrives within 24 Hour
*Order before 4pm Mon-Fri for next day delivery (excludes English Bank Holidays. Orders placed on Fri after 4pm, Sat or Sun will arrive before Tuesday).
Order before 2pm - For delivery arriving in 3 - 5 days
*FREE for Health & Beautycard members when you spend £10 or more
*FREE for non-members when you spend £15 or more
All other orders £3
Picked from store *during store opening hours
Order before 2pm - For delivery arriving in 3 - 5 days
For more information on delivery options please click here.
