Colgate Sensitive Instant Relief Multiprotection Toothpaste starts blocking sensitivity pain instantly*. With its unique pro-argin technology, this sensitive toothpaste will give you instant* relief from sensitivity as it helps to seal and repair the sensitive areas of your teeth**. What’s more, this toothpaste for sensitive teeth prevents sensitivity coming back*** by building a protective barrier that acts like a seal against sensitivity**. The toothpaste for sensitive teeth also provides multiprotection that helps to fight cavities, remove plaque, promote gum health, strengthen enamel, remove surface stains and freshen your breath. Using this sensitive toothpaste continuously twice a day, will give you clinically proven lasting relief for up to 8 weeks**.
*For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently.
**With continued use twice a day.
***With continued use 2x per day can help prevent sensitivity from coming back.