Healthy white teeth are an essential beauty must-have, but many whitening methods use harsh abrasives which can damage tooth enamel. BlanX� works differently and whitens naturally. Developed through research, BlanX� PRO is a new non-abrasive toothpaste which combines whitening and antibacterial properties to return your smile to it�s natural white shine. The unique combination of Arctic Lichens, non-abrasive Silicas and Enzymes work together to protect and reinforce the enamel, preventing plaque formation and dental yellowing. It also counteracts bacterial production that can cause tartar, plaque and tooth decay. BlanX� PRO effectively removes stains caused by tea, coffee, red wine, nicotine and other substances that come into contact with your teeth every day. BlanX� PRO Fresh White is an everyday toothpaste for gentle, natural whitening from the first use. Zinc PCA strengthens the antibacterial action, counteracting halitosis for white teeth and fresh breath.