Show off your brilliant white smile when you use Colgate Plax White + Charcoal Whitening Mouthwash. The zero alcohol* teeth whitening mouthwash has been developed with a special WhiteProtect system and charcoal for advanced stain-prevention that keeps your teeth white for longer. What’s more, this charcoal mouthwash has unique FreshFX technology to deliver a fresh cooling sensation that lasts 10X longer than just brushing alone. And to fully protect your dazzling smile, the charcoal whitening mouthwash has been clinically tested and contains fluoride for cavity protection and 24/7 plaque protection**. It also effectively fights bacteria*** so you know you’re doing the best for your whole mouth. Altogether, Colgate Plax White + Charcoal Whitening Mouthwash gives you even more reason to showcase your bright, white smile all day. * Formula does not contain ethyl alcohol. **When used twice a day. *** Plaque bacteria vs. brushing alone.