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Superdrug Simply Pure Hydrating Serum 50ml

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Simply Pure Hydrating Serum is designed to replenish and nourish sensitive skin. Enriched with calming Soothex and a fortifying Ceramide Blend, this hydrating formula helps to improve skin’s natural elasticity and suppleness for a smoother, more radiant complexion.

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Product Information


Simply Pure Hydrating Serum is designed to replenish and nourish sensitive skin. Enriched with calming Soothex and a fortifying Ceramide Blend, this hydrating formula helps to improve skin’s natural elasticity and suppleness for a smoother, more radiant complexion.

Warnings or Restrictions

Avoid direct contact with the eyes. If this should occur, rinse thoroughly with clean water. Keep out of the reach of children. Do not store in direct sunlight.

Product Specification

Aqua, Caprylic/Capric Triglyceride, Glycereth-26, Polysorbate 60, Glycerin, Propylene Glycol, Boswellia Serrata Gum, Dipropylene Glycol, Allantoin, Sodium PCA, Pentylene Glycol, Sodium Lactate, Lactic Acid, Serine, Urea, Sorbitol, Sodium Chloride, Sodium Hyaluronate, Sodium Lauroyl Lactylate, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Carbomer, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA.

Size (50) Unit (ML) Height (15) Width (5.5) Depth (5)

Product code: 342700

Product Uses

Apply daily to the face and neck with your finger tips and gently massage into the skin until fully absorbed. Use as part of your daily skincare regime

Delivery (United Kingdom)


NEW - Order & Collect in 30 min*FREE

Picked from store *during store opening hours

Don't want to leave the house? Once your order is confirmed you may be able to arrange for your order to be delivered from the store to your door with Stuart. Available to selected postcodes between 11am and 4pm. ** Delivery charges apply, check store opening times before booking


Order & CollectFREE

Order before 6pm - For delivery arriving in 3 - 5 days


Standard Delivery£3.00*

Order before 6pm - For delivery arriving in 3 - 5 days
- *Free for Health & Beautycard members when you spend £10 or more
- *Free for non-members when you spend £15 or more
- All other orders £3


Next Day - Order & Collect£1.50*

order before 6pm - arrives within 24 Hour after 1pm
*Free with orders over £15

*Order before 6pm Mon-Fri and collect next day in store (excludes English Bank Holidays. Orders placed on Fri after 6pm, Sat or Sun will be available to collect by Tuesday after 1pm). We will email you when your order is available to pick up, please wait to receive an email before going to the store


Next Day - Delivery£5.50

order before 4pm arrives within 24 Hour

*Order before 4pm Mon-Fri for next day delivery (excludes English Bank Holidays. Orders placed on Fri after 4pm, Sat or Sun will arrive before Tuesday).

Delivery (United Kingdom)

Third Party Delivery - Free with orders over £10

Despatched directly from our supplier, with delivery within within 5-7 working days. Sorry, we cannot Delivery this item to store for collection.

Republic of Ireland


Standard Delivery£3.00*

Order before 2pm - For delivery arriving in 3 - 5 days
*FREE for Health & Beautycard members when you spend £10 or more
*FREE for non-members when you spend £15 or more
All other orders £3


NEW - Order & Collect in 30 min*FREE

Picked from store *during store opening hours


Order & CollectFREE

Order before 2pm - For delivery arriving in 3 - 5 days

Sweden, Denmark & Finland


Standard DeliveryCurrently Unavailable

For more information on delivery options please click here.

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