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Preference Platinum Extreme Platinum Blonde Hair Dye

View all L'Oreal Paris Preference

Absolute platinum, lustrous shine
Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.
Wit a luxurious fragrance to help enhance your lightening experience.

Our expert advice
"This Extreme platinum Blonde offers up to 8 level lightening power so it can even work beautifully on dark hair.''
Christophe Robin, Expert Colourist for L'Oréal Paris

Complete the look: Our model wears L'Oréal Paris Colour Riche Eyeshadow Palate in Nude Lingerie and Rouge Caresse Fashionista Pink 01.

Brass-defy conditioner
Enriched with cool colour tones to help protect against brassiness. Contains up to 6 weekly treatments.

Group IV: Lightening
Grey coverage: Not adapted for grey hair
Texture: Creme
Development time: 30 to 45 minutes


Now £6 on selected LOreal Paris Preference

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Product Information


Absolute platinum, lustrous shine
Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.
Wit a luxurious fragrance to help enhance your lightening experience.

Our expert advice
"This Extreme platinum Blonde offers up to 8 level lightening power so it can even work beautifully on dark hair.''
Christophe Robin, Expert Colourist for L'Oréal Paris

Complete the look: Our model wears L'Oréal Paris Colour Riche Eyeshadow Palate in Nude Lingerie and Rouge Caresse Fashionista Pink 01.

Brass-defy conditioner
Enriched with cool colour tones to help protect against brassiness. Contains up to 6 weekly treatments.

Group IV: Lightening
Grey coverage: Not adapted for grey hair
Texture: Creme
Development time: 30 to 45 minutes

Features

Up to 8 weeks of fade-defying colour
Lustrous day-1 colour and shine
Ultra-intense

Warnings or Restrictions

We advise, and it is stated on the product instructions, everyone should perform a strand test before dyeing their hair, even if they have used the product before, as that ensures they will achieve the right result

Product Specification

Lightening Powder: Formula No: 1113401, Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, CI 77891 / Titanium Dioxide, Silica, Kaolin, EDTA, F.I.L. Code: C54017/1,Lightening Crème: Formula No: 1113465, Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate, Pentasodium Pentetate, Carbomer, Parfum / Fragrance, F.I.L. Code: C54016/1,Developer Crème: Formula No: 1071243, Aqua / Water, Paraffinum Liquidum / Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Steareth-20, PEG-4 Rapeseedamide, Tocopherol, Sodium Stannate, Polyquaternium-6, Pentasodium Pentetate, Phosphoric Acid, Tetrasodium Pyrophosphate, Hexadimethrine Chloride, Glycerin, F.I.L. Code: C41208/1,Brass-defy Conditioner: Formula: 1102469, Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Isopropyl Alcohol, Hydroxyethylcellulose, Trideceth-6, Guar Hydroxypropyltrimonium Chloride, Linalool, Hexyl Cinnamal, Chlorhexidine Digluconate, Benzyl Alcohol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Limonene, Geraniol, Amyl Cinnamal, Benzyl Benzoate, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium, Methosulfate, Sodium Hydroxide, Parfum / Fragrance, F.I.L. Code: C54188/1,Hi-Shine Elixir: Formula No: 1089359, PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Ethylhexyl Methoxycinnamate, F.I.L. Code: C48976/1,Please check back of pack for up to date ingredients

Size (1) Unit (EA) Height (15.9) Width (9.5) Depth (4.5)

Product code: 547358

Product Uses

Test 48 hrs before use

Delivery (United Kingdom)


Order & CollectFREE

order before 6pm - arrives within 5 working days


Standard Delivery£3.00*

order before 6pm - arrives within 5 working days
- *Free for Health & Beautycard members when you spend £10 or more
- *Free for non-members when you spend £15 or more
- All other orders £3


Next Day Order & Collect£1.50*

order before 6pm - arrives next day after 1pm
*Free with orders over £15


Next Day Delivery£5.50

order before 2pm - arrives next day

Delivery (United Kingdom)

Third Party Delivery - Free with orders over £10

Despatched directly from our supplier, with delivery within within 5 working days. Sorry, we cannot Delivery this item to store for collection.

Republic of Ireland


Standard Delivery£3.00*

Order before 2pm - arrives within 5 working days
*FREE for Health & Beautycard members when you spend £10 or more
*FREE for non-members when you spend £15 or more
All other orders £3


Order & CollectFREE

Order before 2pm - arrives within 5 working days

Sweden, Denmark & Finland


Standard Delivery9.99

Arrives 7 working days

For more information on delivery options please click here.

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