Toni & Guy Damage Repair Shampoo, formulated with Keratin Active Technology, is part of our system that revitalises hair fibres leaving hair stronger and more manageable. How to use: Massage into wet hair from root to tip and rinse thoroughly. Follow with Toni & Guy Damage Repair Conditioner for best results, or choose our Damage Repair Mask for total hair repair from root to tip, reducing the appearance of damage. Pair with a styling product from one of our styling ranges – Texture, Smooth or Volume to create a style and complete your look. Toni & Guy Damage Repair Shampoo is also available in travel size so you can use your favourite product on the go or on holiday. Born in London from a love of fashion, Toni & Guy products are inspired by catwalk looks and high street style, to create standout hair styles. Toni & Guy celebrates individuality, empowering you to express your style through hair and fashion and to create your look from the hair down. Looking for hair style inspiration? Check out our website for professional tips on how to achieve salon inspired hair styles. We would love to hear your thoughts! If you enjoyed using this product, please share a review.