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Preference 5.23 Choc Rose Gold Brown Permanent Hair Dye

View all L'Oreal Paris Preference

Shade 5.23 Rio
Shade 5.23 was inspired by Brazil's exotic and vibrant city: Rio. This very deep rose gold, as captivating as the Brazilian seaside, will dress your brown with delicate iridescent and golden reflects.

Luminous Colour Full of Reflects
The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Up to 100% grey coverage.

Discover the unique shades of Preference with light-reflecting dyes, for a luminous colour full of reflects.

New Sensorial Fragrance
A new floral fragrance with amber notes for an improved sensorial experience at application.

Shine Protect Conditioner
Enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair.

More Product Information
2 for £12 on selected LOreal Paris Preference
 Check store availability
 

Product Information


Shade 5.23 Rio
Shade 5.23 was inspired by Brazil's exotic and vibrant city: Rio. This very deep rose gold, as captivating as the Brazilian seaside, will dress your brown with delicate iridescent and golden reflects.

Luminous Colour Full of Reflects
The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Up to 100% grey coverage.

Discover the unique shades of Preference with light-reflecting dyes, for a luminous colour full of reflects.

New Sensorial Fragrance
A new floral fragrance with amber notes for an improved sensorial experience at application.

Shine Protect Conditioner
Enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair.

Features

Permanent hair dye
For chocolate brunette hair with rose gold reflects
Up to 8 weeks of fade defying colour
Up to 100% grey coverage

Product Specification

1212448 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 4-Amino-2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, p-Aminophenol, Sodium Metabisulfite, Eugenol, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methyl-5-Hydroxyethylaminophenol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Linalool, Alpha-Isomethyl Ionone, EDTA, Citronellol, Erythorbic Acid, Parfum / Fragrance

1152439 - Developer Creme: Aqua /Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2)

1087166 E - High Shine Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Alcohol Denat., Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil / Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum/ Fragrance. (F.I.L. C159572/2)

1166543 - Colour Extender: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, HC Blue No. 2, CI 60730 / Ext. Violet 2, C12-15 Alkyl Benzoate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium Methosulfate, Sodium Hydroxide, Stearyl Alcohol, Trideceth-6, Chlorhexidine Digluconate, Limonene, Fumaric Acid, Linalool, Benzyl Alcohol, Benzyl Benzoate, Isopropyl Alcohol, Myristyl Alcohol, Geraniol, Basicbrown17, Basicyellow87, Cetyl Alcohol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C178465/1)

Size (0) Unit (EA) Height (17.2) Width (9.4) Depth (6.5)

Product code: 750188

Product Uses

STEP 1 – BEFORE COLOURING:
Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.
Please follow the instruction leaflet and read the safety information.

STEP 2 – PREP:
Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.

STEP 3 – APPLY COLOUR:
Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Tips & Advice

Goes well with:
L'Oreal Paris Extraordinary Oil for Coloured Hair 100ml
L'Oreal Paris Elvive Colour Protect Shampoo 400ml
L'Oreal Paris Elvive Colour Protect Conditioner 400ml

Delivery (United Kingdom)


NEW - Order & Collect in 30 min*FREE

Picked from store *during store opening hours

Don't want to leave the house? Once your order is confirmed you may be able to arrange for your order to be delivered from the store to your door with Stuart. Available to selected postcodes between 11am and 4pm. ** Delivery charges apply, check store opening times before booking


Order & CollectFREE

Order before 6pm - For delivery arriving in 3 - 5 days


Standard Delivery£3.00*

Order before 6pm - For delivery arriving in 3 - 5 days
- *Free for Health & Beautycard members when you spend £10 or more
- *Free for non-members when you spend £15 or more
- All other orders £3


Next Day - Order & Collect£1.50*

order before 6pm - arrives within 24 Hours after 1pm
*Free with orders over £15

*Order before 6pm Mon-Fri and collect next day in store (excludes English Bank Holidays. Orders placed on Fri after 6pm, Sat or Sun will be available to collect by Tuesday after 1pm). We will email you when your order is available to pick up, please wait to receive an email before going to the store


Next Day - Delivery£5.50

order before 4pm - arrives within 24 Hour for delivery

*Order before 4pm Mon-Fri for next day delivery (excludes English Bank Holidays. Orders placed on Fri after 4pm, Sat or Sun will arrive by Tuesday).

Delivery (United Kingdom)

Third Party Delivery - Free with orders over £10

Despatched directly from our supplier, with delivery within within 5-7 working days. Sorry, we cannot Delivery this item to store for collection.

Republic of Ireland


Standard Delivery£3.00*

Order before 2pm - For delivery arriving in 3 - 5 days
*FREE for Health & Beautycard members when you spend £10 or more
*FREE for non-members when you spend £15 or more
All other orders £3


NEW - Order & Collect in 30 min*FREE

Picked from store *during store opening hours


Order & CollectFREE

Order before 2pm - For delivery arriving in 3 - 5 days

Sweden, Denmark & Finland


Standard DeliveryCurrently Unavailable

For more information on delivery options please click here.

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